This could be your itinerary at the eCommerce Forum in July
The unmissable eCommerce Forum will take place at the Hilton, Canary Wharf on July 10th and will look a little something like this for our delegates… 08:00-08:45 Registration & badge collection 08:45-09:30 Opening presentation 09:45-10:30 Seminar 10:40-13:15 Face to face meetings with leading suppliers 13:15-14:15 Networking buffet lunch 14:15-16:45 Further face to face meetings 16:45 Close Following the success of February’s event, we’d love you to join us in July and […]
May 2025 is Multi-Channel & mWallets Month on eCommerce & Payments Briefing – Here’s how to get involved
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in May we’ll be focussing on Multi-Channel & mWallets Solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a Multi-Channel […]
A/B TESTING MONTH: Applying your approach across the entire customer lifecycle
A/B testing remains a critical tool in the digital marketing toolbox – but its role has evolved beyond the homepage. E-commerce brands are now using A/B testing to optimise every stage of the customer lifecycle, from acquisition and onboarding to loyalty and retention. This expanded approach enables retailers to deliver hyper-relevant, data-backed experiences that drive not just conversions, […]
Gen Z abandoning carts due to brand trust issues
Lack of trust in a brand is the top reason one in three (28%) Gen Z shoppers would abandon a purchase when shopping direct with a retailer online, indexing +9 percentage points higher than the average UK customer. A poll of over 1,500 consumers by Wunderkind in its latest Consumer Insights Report revealed that trust issues were […]
A/B TESTING MONTH: From Clicks to Conversions – Best practices for payment journey optimisation
With rising customer expectations for fast and secure payments, the payment journey has become a prime focus for conversion rate optimisation (CRO) efforts. At the heart of these efforts is A/B testing—a powerful method for refining every element of the payment experience. Forward-thinking merchants are using A/B testing not just on landing pages or product descriptions, but deep […]
VIDEO: The eCommerce Forum delegate experience – book today!
The eCommerce Forum is a focused event that brings key ecommerce and digital managers together with leading solution providers, for focused one-to-one meetings – Here’s how it works… The next event will be taking place on July 10th 2025 at the Hilton London Canary Wharf: It could be the most productive day you spend out […]
CONVERSION RATE OPTIMISATION MONTH: How ethical consumerism is reshaping online retail
Many e-commerce brands are rethinking their Conversion Rate Optimisation (CRO) strategies to align with ethical consumerism: shoppers are increasingly making purchasing choices based on eco-friendly values, carbon footprint transparency, and sustainable business practices. To convert environmentally conscious customers, brands are integrating eco-conscious messaging, green delivery options, and sustainable product recommendations into their CRO strategies. Here’s how ethical consumerism is reshaping […]
April 2025 is A/B Testing Platforms & Card Payment Solutions Month on eCommerce & Payments Briefing
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in April we’ll be focussing on A/B Testing Platforms & Card Payment Solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if […]
CONVERSION RATE OPTIMISATION MONTH: Improving checkout and payment experiences to reduce cart abandonment
Despite significant advancements in digital marketing and customer engagement, many shoppers still abandon their carts before completing a purchase. Research shows that complex checkout processes, payment friction, and lack of preferred payment methods are key reasons for lost conversions. To stay competitive, retailers must optimise the checkout experience, ensuring a fast and secure transaction process. Here’s how businesses […]
MOBILE PAYMENTS: How mobile payments are transforming customer loyalty and personalisation
Mobile payments have evolved beyond a simple transaction method—they are now a crucial tool for enhancing customer loyalty and personalisation in the retail and e-commerce sectors. With growing adoption of digital wallets, AI-driven payment solutions, and real-time data analytics, retailers are leveraging mobile payment technology to create tailored shopping experiences that boost engagement and retention… 1. Mobile Payments […]