Dr Diana Johnson, Senior Lecturer – University of the West of England
“How the actions of senior managers of an e-commerce business can result in corporate criminal liability.”
Following a recent change in the law, all companies can now be found criminally liable if a senior manager commits a specified criminal offence. The way in which this law will affect e-commerce businesses will be discussed.
• Senior managers and corporate criminal liability• E-commerce• The Economic Crime and Corporate Transparency Act 2023• Financial crime• Fraud
Liza Hudson, Head of Sales – ConversionWise
“Destination, Conversion: How to turn clicks into customers”
Liza will delve into the crucial principles required to transform clicks into customers, drawing from over a decade of A/B testing and billions of dollars in data. She will unveil the core principles and frameworks underpinning high-converting pages, enriched with real-world case studies. Experience a revelation as Liza lays bare the mechanics of effective digital conversions, amalgamating theory with proven practical insights.
