How to get the right balance between innovation and privacy, as well as talking about how the new Digital Information and Smart Data Bill will contribute to building trust and getting the balance right.
BIO
Chris is the CEO of the Data and Marketing Association. He has over 40 years of experience in Europe, the USA and Asia/Pacific including senior roles at agencies, brands and marketing technology companies. Chris has taken a lead in industry issues for the past ten years including legislation, best practice and education. His industry roles include being Co-Chair of FEDMA, Chair of the JIC Mail board, and seats on the boards of the Advertising Association, Asbof and CAP.
Generative AI is reshaping online shopping—from crafting product descriptions to tailoring content for users. In this workshop, discover practical ways to use AI to personalize experiences and boost e-commerce success.
BIO
With over 24 years of digital experience, Andrew Davis has helped brands like FIFA, Wella, and Dyson navigate the fast-changing digital world through his talks. As one of the first to embrace Generative AI, he blends smart strategies with practical tools to help businesses reach their full potential.
The secret tool we used to capture an additional $100M+ in sales for our clients in 2024
BIO
Oliver is cofounder of ConversionWise and has pioneered the conversion rate optimization landscape since 2013. His company of conversion rate experts have worked with over 3500 brands including E-commerce giants such as GFUEL, SlimFast and BodyBuilding.com, to influential figures like Lionel Messi and Rob Lowe. He has an unhealthy obsession with turning clicks into customers.
A successful luxury retail shop, a leading travel price comparison service and an international medical website – all lost nearly all their rankings in short order yet for various reasons. Former Senior Search Googler and SEO expert Kaspar Szymanski sheds light on 3 real life SEO disaster cases. Join the session, learn which missteps precipitated and ultimately triggered the SERP debacles. And find out how to avoid an SEO meltdown.
BIO
Kaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search team and among the very few with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skills to recover websites from Google penalties and to help clients to grow visibility of their websites in search engines results.
