Winning eCommerce in 2026: brutal competition, agentic AI, rising ad costs. This session helps you nail the right CRO levers, craft the right agile team: proven success stories included.
BIO
Author of The CLV Revolution, I’m now leading the creation of the first AI-powered CRO audit, setting the new global standard for eCommerce optimization.
You don’t need to be loud to stand out. But you do need to be clear on who you are, what you stand for, and how you want to show up in the world. This talk will leave you with a clearer sense of who you are, how to talk about what you do, and how to build a brand that opens doors, without pretending to be someone you’re not.
BIO
Yota Trom is on a mission to transform how leaders see themselves, turning self-doubt into unstoppable confidence. As a software engineer-turned-coach who has worked inside Amazon, Yahoo, and more, Yota has an inside view of some of the biggest companies in the world and exactly what it takes to make it (and actually enjoy your work once you’re there). Yota is also the founder of Together in tech, a very human tech community of over 5000 people. She’s also a visiting lecturer and board member for UCL’s School of Management, and a UK delegate for the UN’s Commission on the Status of Women.
Andrew Davis – BIO
Andrew Davis is one of the UK’s leading voices in digital marketing and generative AI. With more than 25 years of experience, he has helped brands like FIFA, Forbes, Ogilvy, PlayStation, Dyson, and Tesco transform how they work in a digital first world. His career began in online communities before roles at BBC Radio and the launch of Myspace in the UK. Known for practical insight and an engaging delivery, Andrew brings deep expertise in AI, and digital strategy, making him a trusted guide for teams adapting to rapid change.
Ashwini Ramakrishna – BIO
Has 10+ yrs. of professional experience across UK, EU and Asia, in Ecommerce, FMCG and Consumer Electronics industries in organizations such as P&G and Amazon. She champions building and delivering digital first strategies. She leverages her commercial expertise coupled with her experience of digital marketing to deliver growth profitably for online businesses. Her engineering background forms the foundation for her project management and analytical acumen, which she has leveraged to lead greenfield projects, build processes, and enhance analytics in the organizations. She has led large teams to achieve commercial goals and is known for her lead by example leadership style.
Joseph Hirst – BIO
With over 30 years of experience in design and marketing, I am the Marketing Director at SOZO Design, a full service digital marketing agency that provides branding, websites, and marketing to SMEs with high growth aspirations. I am passionate about helping our clients achieve their goals and grow their businesses with creative and effective digital solutions.
As the Marketing Director, I am responsible for widening the reach of SOZO Design to new customers, keeping in close contact with our current ones, and steering the Digital Marketing team. I have a Google Ads Search Certification and a strong background in online marketing, web design, and graphic communications. I enjoy working with a talented and diverse team of designers, developers, and marketers, and collaborating with partners and stakeholders across various industries and sectors.
BIO
ith four years of extensive experience in conversion design, Liza stands as a seasoned expert in her field. Having meticulously conducted over a thousand conversion rate audits, she has honed her skills to a fine art, delving deep into the intricacies of digital brands to uncover areas ripe for optimization.
Liza’s prowess extends beyond mere analysis; she has been instrumental in guiding hundreds of ecommerce brands towards substantial growth in both revenue and profits. Through her invaluable advice and meticulously crafted frameworks, she empowers businesses to unlock their full potential in the digital landscape, helping them skyrocket their success in the competitive world of online commerce.
Former senior Search Googler and SEO expert Kaspar Szymanski shares from his real Google Search insights and explains how to grow ecommerce website rankings, converting traffic and online sales. Based on real life case studies, the presentation includes instantly applicable hands on advice and is concluded by a live Q&A with the audience. Join and get answers to your SEO questions!
BIO
Kaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search team and among the very few with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skills to recover websites from Google penalties and to help clients to grow visibility of their websites in search engines results.
2026 won’t reward the biggest — it will reward the fastest and smartest. In an ecommerce landscape where competition suffocates and attention is fleeting, AI is no longer a buzzword. It’s a weapon. Join us as we unpack how pioneers like Patagonia, Tempur, and Orange are quietly rewriting growth playbooks:
Walk away with actionable insights on how to build an AI-powered growth engine before your competitors do.
BIO
Valentin Radu, the pioneer of the CVO Movement (Customer Value Optimization), is the founder of the CVO Academy, where he teamed up with prominent professors and practitioners to teach people how to achieve sustainable growth by understanding and caring for their customers. He is also the author of The CLV Revolution, a highly appreciated book for companies looking to get serious about customer lifetime value.
Valentin’s experimentation mindset has led him to develop the CVO Methodology and cutting-edge technologies for experimenting online and in brick-and-mortar stores, being the first that enabled companies to optimize their customer lifetime value across all the touch points.
A lifelong entrepreneur, he has successfully built four companies, including his current venture, Omniconvert, which provides CRO and CVO solutions to retail giants like Avon, Patagonia, Auchan, and many others.
A successful luxury retail shop, a leading travel price comparison service and an international medical website – all lost nearly all their rankings in short order yet for various reasons. Former Senior Search Googler and SEO expert Kaspar Szymanski sheds light on 3 real life SEO disaster cases. Join the session, learn which missteps precipitated and ultimately triggered the SERP debacles. And find out how to avoid an SEO meltdown.
BIO
Kaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search team and among the very few with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skills to recover websites from Google penalties and to help clients to grow visibility of their websites in search engines results.
An open discussion on the rise of customer fraud in online retail and how luxury and premium brands are balancing brand protection, loss tolerance, and customer experience.
BIO
Emilia de Abreu is a Senior eCommerce Manager and digital growth strategist with 10+ years of experience driving performance for beauty and luxury brands like LVMH, Amazon, and Revlon. Her work blends commercial acumen with purpose-driven storytelling across Amazon, e-retail, and DTC. A passionate voice for inclusion, Emilia also shares content on YouTube and LinkedIn, where she champions representation, identity, and digital empowerment. Known for her mix of analytical rigour and creative flair, she’s on a mission to make eCommerce more human, more inclusive and more powerful.
Join Oliver Kenyon, founder of one of Europe’s leading conversion rate optimization agencies, as he reveals the proven strategies behind turning traffic into revenue. With 12+ years of hands-on CRO experience and thousands of brands optimized, this session will deliver practical, high-impact insights you can implement immediately whether you’re a startup or scaling DTC giant.
BIO
Oliver is cofounder of ConversionWise and has pioneered the conversion rate optimization landscape since 2013. His company of conversion rate experts have worked with over 3500 brands including E-commerce giants such as GFUEL, SlimFast and BodyBuilding.com, to influential figures like Lionel Messi and Rob Lowe. He has an unhealthy obsession with turning clicks into customers.
How to get the right balance between innovation and privacy, as well as talking about how the new Digital Information and Smart Data Bill will contribute to building trust and getting the balance right.
BIO
Chris is the CEO of the Data and Marketing Association. He has over 40 years of experience in Europe, the USA and Asia/Pacific including senior roles at agencies, brands and marketing technology companies. Chris has taken a lead in industry issues for the past ten years including legislation, best practice and education. His industry roles include being Co-Chair of FEDMA, Chair of the JIC Mail board, and seats on the boards of the Advertising Association, Asbof and CAP.
This presentation will dive into how AI is reshaping customer support teams, creating new roles like Conversation Designers and Knowledge Managers.
Ruth will explore how these AI-first roles have impacted her team at Intercom—improving results, driving cost savings, and elevating the customer experience. Ultimately, it’s about how AI-driven changes are transforming the way support teams operate and innovate.
BIO
Ruth O’Brien is a seasoned customer support leader with extensive experience in team management and operations. As Senior Director of Automated & Proactive Support at Intercom, she drives the company’s strategy for scaling customer service through AI implementation, automation, and proactive support initiatives. Since joining Intercom in 2016, Ruth has held multiple roles, playing a pivotal part in shaping the company’s support strategy and fostering cross-functional projects. Her leadership has been instrumental in hiring, coaching, and developing high-performing support teams. Prior to Intercom, Ruth built a rich foundation of expertise at top companies including Blizzard Entertainment, Apple, and a Google BPO. Passionate about innovation in customer support, Ruth continues to lead with a focus on operational excellence and customer-centric solutions.
Generative AI is reshaping online shopping—from crafting product descriptions to tailoring content for users. In this workshop, discover practical ways to use AI to personalize experiences and boost e-commerce success.
BIO
With over 24 years of digital experience, Andrew Davis has helped brands like FIFA, Wella, and Dyson navigate the fast-changing digital world through his talks. As one of the first to embrace Generative AI, he blends smart strategies with practical tools to help businesses reach their full potential.
The secret tool we used to capture an additional $100M+ in sales for our clients in 2024
• Unlock hidden revenue from your existing traffic.
• Increase revenue per session without adding new visitors.
• Leverage deep insights to boost conversion rates and AOV.
• Harness the power of A/B testing for continuous growth.
• See how this tool worked across industries to drive $100M+ in extra sales.
BIO
Oliver is cofounder of ConversionWise and has pioneered the conversion rate optimization landscape since 2013. His company of conversion rate experts have worked with over 3500 brands including E-commerce giants such as GFUEL, SlimFast and BodyBuilding.com, to influential figures like Lionel Messi and Rob Lowe. He has an unhealthy obsession with turning clicks into customers.
