5 Minutes With… Benjamin Gershman, CMO Exter Media
In this interview, Benjamin Gershman, CMO at Exter Media, shares his perspective on why growth feels harder in 2026 (even
In this interview, Benjamin Gershman, CMO at Exter Media, shares his perspective on why growth feels harder in 2026 (even
In the latest instalment of our e-commerce & payments industry executive interview series we speak to Marius Kulmann, Industry Lead
ChatGPT is dramatically changing online buyer behaviour in 2026, and most e-commerce stores are completely unprepared for it. For the
Wizaly is an AI-powered, data-driven SaaS platform designed to empower marketing teams through advanced customer journey analytics. By revealing the true impact
Merx is the AI-first conversational commerce platform empowering the world’s leading beauty, fashion, and retail brands to turn WhatsApp into
Spend any time with online merchants, and one thing becomes abundantly clear: payments are no longer a background consideration. They
The The eCom Mixer takes place this Thursday, 5th February from 5pm in London – and there’s still time to join your
For direct-to-consumer brands, mobile is often the primary storefront. Yet many still face a persistent gap: strong mobile engagement but
Mobile behaviour is shifting from tapping screens to talking to agents and asking AI tools for advice. This means a
Most eCommerce sites are built to launch. Fast checkouts. Clean design. Then what? Traffic gets expensive. Conversion optimisation becomes guesswork.
The eCommerce Forum will be hosting the sector’s top buyers on February 5th, offering you a unique opportunity to meet 1-2-1 with
For the UK’s mid-market DTC brands, payment strategy in isn’t a back-office decision. The mix of wallets, account-to-account options and
If you could identify a potential customer early in their buying journey, before your competitors, what would you do? For
Ask anyone at eCommerce Forum what ‘good’ payment acquiring looks like and the answer is usually the same: they work, they scale,
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in