A/B testing, CRM and Customer Retention & Loyalty top the list of solutions the UK’s leading eCommerce professionals are sourcing in 2021.

The findings have been revealed after the last eCommerce Forum and are based on delegate requirements at the recent 2021 event.

Delegates registering to attend the event were asked which areas they needed to invest in during 2021 and beyond.

A significant 64% are looking to invest in A/B Testing, while 59% are looking for CRM solutions.

Just behind were Customer Retention & Loyalty (55%), Personalisation (55%) and AI Applications (also 50%).

% of delegates at the eCommerce Forum sourcing certain products & solutions (Top 10):

A/B Testing Solutions 64%
CRM 59%
Customer Retention & Loyalty 55%
Personalisation 55%
AI Applications 50%
Strategy & Planning 50%
User Experience 50%
Conversion Rate Optimisation 45%
eCommerce Cloud Based Solutions 45%
SEO 45%

To find out more about the eCommerce Forum, visit https://ecommerce-forum.co.uk.