A/B TESTING MONTH: Applying your approach across the entire customer lifecycle
A/B testing remains a critical tool in the digital marketing toolbox – but its role has evolved beyond the homepage. E-commerce brands are now using A/B testing to optimise every stage of the customer lifecycle, from acquisition and onboarding to loyalty and retention. This expanded approach enables retailers to deliver hyper-relevant, data-backed experiences that drive not just conversions, […]
Gen Z abandoning carts due to brand trust issues
Lack of trust in a brand is the top reason one in three (28%) Gen Z shoppers would abandon a purchase when shopping direct with a retailer online, indexing +9 percentage points higher than the average UK customer. A poll of over 1,500 consumers by Wunderkind in its latest Consumer Insights Report revealed that trust issues were […]
A/B TESTING MONTH: From Clicks to Conversions – Best practices for payment journey optimisation
With rising customer expectations for fast and secure payments, the payment journey has become a prime focus for conversion rate optimisation (CRO) efforts. At the heart of these efforts is A/B testing—a powerful method for refining every element of the payment experience. Forward-thinking merchants are using A/B testing not just on landing pages or product descriptions, but deep […]
VIDEO: The eCommerce Forum delegate experience – book today!
The eCommerce Forum is a focused event that brings key ecommerce and digital managers together with leading solution providers, for focused one-to-one meetings – Here’s how it works… The next event will be taking place on July 10th 2025 at the Hilton London Canary Wharf: It could be the most productive day you spend out […]
CONVERSION RATE OPTIMISATION MONTH: How ethical consumerism is reshaping online retail
Many e-commerce brands are rethinking their Conversion Rate Optimisation (CRO) strategies to align with ethical consumerism: shoppers are increasingly making purchasing choices based on eco-friendly values, carbon footprint transparency, and sustainable business practices. To convert environmentally conscious customers, brands are integrating eco-conscious messaging, green delivery options, and sustainable product recommendations into their CRO strategies. Here’s how ethical consumerism is reshaping […]
April 2025 is A/B Testing Platforms & Card Payment Solutions Month on eCommerce & Payments Briefing
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in April we’ll be focussing on A/B Testing Platforms & Card Payment Solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if […]
CONVERSION RATE OPTIMISATION MONTH: Improving checkout and payment experiences to reduce cart abandonment
Despite significant advancements in digital marketing and customer engagement, many shoppers still abandon their carts before completing a purchase. Research shows that complex checkout processes, payment friction, and lack of preferred payment methods are key reasons for lost conversions. To stay competitive, retailers must optimise the checkout experience, ensuring a fast and secure transaction process. Here’s how businesses […]
MOBILE PAYMENTS: How mobile payments are transforming customer loyalty and personalisation
Mobile payments have evolved beyond a simple transaction method—they are now a crucial tool for enhancing customer loyalty and personalisation in the retail and e-commerce sectors. With growing adoption of digital wallets, AI-driven payment solutions, and real-time data analytics, retailers are leveraging mobile payment technology to create tailored shopping experiences that boost engagement and retention… 1. Mobile Payments […]
Innovation and ESG to push e-commerce sales to $11 trillion in 2028
Here’s a reason to be cheerful: The global ecommerce market is on a trajectory of rapid expansion, set to reach $11 trillion in 2028, driven by technological advancements, seamless delivery services, and rising internet penetration. With China and the US dominating the landscape, companies must continuously innovate to meet evolving consumer expectations, embrace ESG compliance, […]
March 2025 is Conversion Rate Optimisation and Fraud Management Month on eCommerce & Payments Briefing – Here’s how to get involved!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in March we’ll be focussing on Conversion Rate Optimisation and Fraud Management Solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if […]
