INDUSTRY SPOTLIGHT: Vonage omnichannel APIs
Frictionless omnichannel communication starts with Vonage APIs. Create customer journeys through conversations, and deliver engaging, frictionless, multichannel shopping experiences that drive customer acquisition, engagement and loyalty. Leverage easy to use APIs to embed messaging, voice, verification, fraud detection, automated alerts and customer insights into every interaction to simplify the buying journey. Learn more about APIs […]
PRODUCT SPOTLIGHT: Simple Unified Payments from DNA Payments
At DNA Payments Group, we are building and delivering pioneering payment solutions for eCommerce businesses. Our omnichannel approach to payments offers you unparalleled flexibility, regardless of whether you are a pure eCommerce business, or combine digital with in-person sales. There are three key reasons why eCommerce firms choose to work with DNA Payments for their […]
Ecommpay is on an industry-wide financial inclusivity mission
Terms such as equality, diversity, sustainability and accessibility are often bandied around in the FinTech and retail sectors as buzzwords. Yet, it is not until these concepts are seen as essential for business success that merchants really get on board, even though there is plenty of evidence to prove that inclusivity and accessibility drive revenue. The wider […]
A customer is for life, not just for Christmas
As the festive season approaches, UK retailers find themselves grappling with the prospect of attracting customers in the face of increasing competition. With the global ecommerce market expected to exceed $6.3 trillion by the end of 2024, businesses face pressure to stand out from the crowd. Many businesses turn to heavy discounts as a quick way […]
Checkout changes to boost conversion
A new report from Ecommpay, the inclusive global payments platform, and IMRG has highlighted how much room for improvement there is within the payment experience. ‘eCommerce Checkouts: UK Retailers Reveal Their Checkout Strategy and Performance,’ found that the average conversion rate is just 58%, leaving plenty of room for improvement. And it was interesting to see the difference […]
Enticing behavioural change to reinforce consumers’ sustainable choices
Consumers’ commitment to sustainability has been undermined by financial concerns. According to Descartes’ third annual 2024 Home Delivery Sustainability Report, nearly 90% of consumers’ sustainable home delivery choices are impacted by economic pressure. Yet sustainable business models are increasingly key to successful long-term performance. Retailers and delivery companies face regulatory Net Zero targets, as well […]
Is SearchGPT the ‘Grim Reaper’ for Google Rankings? What businesses need to know
By Lorenzo Luiso, Founder & Consultant, Brick Digital It’s been almost two years since the public launch of ChatGPT, and in that short time, AI has become a hotly-debated topic on all fronts. While the average member of the general public may use ChatGPT to write emails, cook up recipes and perform light fact-finding queries, […]
How to craft the perfect PPC landing page that converts
Landing pages are the silent salesmen working tirelessly behind the scenes. When it comes to paid search campaigns (PPC), your landing page is the critical touchpoint where clicks convert into customers. But with so much competition vying for user attention, crafting a landing page that truly converts requires a lot of strategic planning. In this article, Mark […]
EBOOK DOWNLOAD: The fintech Frankenstein dilemma
By First AML For payment companies, ensuring that back-end systems are as strong as the front-end is key to sustainable growth in a regulated environment. As fintechs shift from “move fast and break things” to “move fast and scale things”, many struggle to balance rapid growth with compliance. High-profile cases like Binance and operational challenges at companies […]
Innovative payment solutions boost spend for holiday parks
A damp summer may have dented the recent staycation trend for holiday parks but, having attracted a wider demographic and created year-round destinations, innovative ways to boost revenue in on-site holiday park facilities could be pivotal to keeping sales up in 2024. Integrated cash, token and card payment solutions will play a crucial role, explains Fivos Polymniou, […]
