Checkout changes to boost conversion
A new report from Ecommpay, the inclusive global payments platform, and IMRG has highlighted how much room for improvement there is within the payment experience. ‘eCommerce Checkouts: UK Retailers Reveal Their Checkout Strategy and Performance,’ found that the average conversion rate is just 58%, leaving plenty of room for improvement. And it was interesting to see the difference […]
Enticing behavioural change to reinforce consumers’ sustainable choices
Consumers’ commitment to sustainability has been undermined by financial concerns. According to Descartes’ third annual 2024 Home Delivery Sustainability Report, nearly 90% of consumers’ sustainable home delivery choices are impacted by economic pressure. Yet sustainable business models are increasingly key to successful long-term performance. Retailers and delivery companies face regulatory Net Zero targets, as well […]
Is SearchGPT the ‘Grim Reaper’ for Google Rankings? What businesses need to know
By Lorenzo Luiso, Founder & Consultant, Brick Digital It’s been almost two years since the public launch of ChatGPT, and in that short time, AI has become a hotly-debated topic on all fronts. While the average member of the general public may use ChatGPT to write emails, cook up recipes and perform light fact-finding queries, […]
How to craft the perfect PPC landing page that converts
Landing pages are the silent salesmen working tirelessly behind the scenes. When it comes to paid search campaigns (PPC), your landing page is the critical touchpoint where clicks convert into customers. But with so much competition vying for user attention, crafting a landing page that truly converts requires a lot of strategic planning. In this article, Mark […]
EBOOK DOWNLOAD: The fintech Frankenstein dilemma
By First AML For payment companies, ensuring that back-end systems are as strong as the front-end is key to sustainable growth in a regulated environment. As fintechs shift from “move fast and break things” to “move fast and scale things”, many struggle to balance rapid growth with compliance. High-profile cases like Binance and operational challenges at companies […]
Innovative payment solutions boost spend for holiday parks
A damp summer may have dented the recent staycation trend for holiday parks but, having attracted a wider demographic and created year-round destinations, innovative ways to boost revenue in on-site holiday park facilities could be pivotal to keeping sales up in 2024. Integrated cash, token and card payment solutions will play a crucial role, explains Fivos Polymniou, […]
Cutting shipping costs: 5 game-changing tactics
The expectation of free shipping by online shoppers has created the need for retailers to find more cost-effective shipping methods. This includes changing packaging, negotiating with shipping carriers, changing shipping schedules, or outsourcing fulfilment. But during the pandemic and subsequent supply-chain crisis, retailers learned anew just how expensive it can be to offer free shipping. […]
Legacy technologies are holding back retailers – but Open SaaS can free them
Old tech cripples ambitious online retailers. Monolithic ecommerce platforms, convenient for simple businesses, struggle in today’s dynamic landscape. These inflexible systems hinder growth, especially for companies aiming for international expansion or omnichannel strategies. Integrating separate systems for each channel becomes a nightmare, slowing innovation. Agile platforms are the key. Cost concerns and disruption make businesses hesitant […]
Sorting out the awkward question of capacity
How can parcel carriers expand capacity when challenged by dwindling labour resources, rising costs and an aging estate of ‘awkward’, regional depots ill-suited to conventional automation? Darcy de Thierry, Managing Director of Ferag UK sets out a way forward… There seems no limit to the growth of packet and parcel traffic. Although, according to the […]
Negotiating for growth: The smarter way for retailers to work with suppliers
Retail Express’ Ed Betts reveals how retailers can use algorithmic tools to refine the negotiation process and use it as a springboard for pinpoint planning, product innovation, and future profit growth… Larger grocery retailers are inextricably driven by year-on-year (YoY) growth. Rightly or wrongly, it is the basis of the metrics which define success to […]
