Most eCommerce sites are built to launch. Fast checkouts. Clean design. Then what? Traffic gets expensive. Conversion optimisation becomes guesswork. Support disappears. The stores that actually scale long-term? They’re built differently from day one.
Here’s what separates scaling stores from stalling ones: integrated growth infrastructure. Not just a website. Not just marketing. A complete system where platform, performance, and strategy work together to compound revenue.
Growth infrastructure that scales
At On Tap, we don’t just build sites and walk away. We manage the entire sales funnel, from first click to repeat purchase, turning your platform into a revenue engine.
Acquisition: Traffic that actually converts
We build online stores ready for scale. Custom development. Managed hosting. 24/7 monitoring so traffic spikes don’t crash your site. Your infrastructure holds when it matters.
Then we drive customers: SEO, content strategy, PPC (Google Ads & Shopping), paid social. Development and marketing under one roof.
Conversion optimisation: Turn visitors into revenue
We run UX audits that identify where visitors drop off, then build CRO roadmaps and experimentation programmes that systematically lift your conversion rates.
Our A/B testing proves what works before you commit. Checkout optimisation removes friction at the final step. Performance optimisation ensures your pages load fast and stay stable under pressure. We test, measure, and improve based on revenue per visitor.
Retention: Revenue that compounds
We build email marketing with CRM integration for unified customer data. Automation and workflow optimisation nurture relationships at every stage. Segmentation delivers the right message to the right customer. Loyalty programmes drive repeat purchases while win-back, reactivation, and post-purchase strategies turn single buyers into compounding revenue.
Why On Tap builds for the long term
Since 2006, we’ve built scaling eCommerce solutions across Magento, Shopify, Adobe Commerce, and BigCommerce. Over 400 professionals globally with 24/7 support, conversion-focused development, managed hosting, and dedicated growth services under one roof.
No migration headaches. No agency handoffs. No firefighting six months post-launch. Just platforms built to scale, backed by the infrastructure to keep growing.
Ready for long-term eCommerce growth? Let’s talk.
