You’re spending on Meta and Google. Your attribution tool says ROAS looks healthy. But margins are tighter than they should be, and you can’t tell which SKUs are actually driving profit versus just volume.
This is the problem Omniconvert has been studying for 13 years, across 7,000+ stores. The data tells a consistent story: most brands optimize for revenue. The ones that scale profitably optimize for True Profit per SKU.
Nexus is Omniconvert’s AI eCommerce platform built for exactly this. It identifies which products are actually worth promoting, then builds and executes the full campaign stack: ad creatives, landing pages, and emails, without the usual bottlenecks.
At this year’s eCommerce Forum, the Omniconvert team will be walking through what the data from 7,000+ stores actually shows about where brands leak profit, and what AI-driven acquisition looks like when it’s connected to real margin data.
If you’re responsible for growth at a DTC or Shopify brand and you’re tired of optimizing the wrong thing, this is worth your time.
Learn more about Nexus: omniconvert.com/nexus
Free AI store audit: ecommercebenchmark.ai
