In today’s crowded ecommerce landscape, standing out requires more than a great product—it demands meaningful, personalized customer experiences at every touchpoint. That’s exactly what Farmison & Co, a premium online butcher based in North Yorkshire, set out to achieve. To take their customer engagement strategy to the next level, they partnered with Netcore Cloud—a global leader in AI-powered marketing automation and personalization.
Tackling the Gaps in Engagement
While Farmison had already earned a loyal following, their marketing efforts faced familiar roadblocks. Low email inbox deliverability limited their reach. Disconnected tools and the absence of a strategic omnichannel partner made it difficult to scale personalization. Most critically, they lacked real-time insights to optimize campaigns based on customer behavior.
AI-Powered Transformation with Netcore Cloud
Netcore Cloud brought structure, intelligence, and speed to Farmison’s marketing engine. Within just 8 weeks, email deliverability jumped to 95%, thanks to infrastructure improvements and AI-led optimization.
Farmison used Netcore’s advanced segmentation to tailor campaigns based on individual customer preferences, past purchases, and behavioral cues. Each message was timed and crafted to match exactly where a customer was in their journey.
Turning Data into Action
Beyond targeting, Farmison activated real-time price drop alerts—an AI-powered feature that notifies customers when their preferred products go on discount. Combined with dynamic merchandising and behavior-based recommendations, this gave their marketing the precision and agility it needed.
Results That Matter
The outcomes spoke volumes:
- 3X growth in conversions
- 2X increase in click-through rates
- 70% uplift in email open rates
“The partnership with Netcore Cloud has been a game-changer,” shared Carleen, Director of Marketing at Farmison & Co. “We’re now engaging smarter, faster, and at scale.”
Let’s Talk Growth
Looking to elevate your marketing outcomes? Schedule a consultation with the MarTech experts at Netcore Cloud and unlock the power of truly intelligent customer engagement.
