Machine customers: The biggest commerce opportunity of the decade?
Machine customers represent one of the biggest new growth opportunities of the decade, and business leaders must act now to create a path to entry to a business megatrend that will eventually be more significant than the arrival of digital commerce. To take a step back: A machine customer is a non-human economic actor who […]
Successful brands ‘prioritise first-party data and advertising agility’
Gartner has released a list of Genius Brands within its latest Gartner Digital IQ Index, identifying the best-in-class brands across 15 industries, with forty-five of the 1,402 brands analysed categorised as ‘Genius this year. On average, Genius Brands achieved 10.9x more site traffic than their peers in 2022 and grew their revenue by 8.6% in […]
Brand marketers to enter 2023 with an ‘imperative to drive growth in a volatile environment’
Shifting customer behaviours that amplify uncertainty, burdensome cross-functional collaboration that yields worse organisational outcomes and disruptive market dynamics that erode traditional sources of brand value are the three key trends that will impact CMOs in 2023. That’s according to analysis by Gartner, which says the current environment demands a relentless focus on customer value, purposeful evolution of […]
Nearly one-third of consumers are planning to spend less this Christmas
Twenty-eight percent of consumers are planning to spend less this holiday season and only 10% plan to spend more than previous years, according to a survey by Gartner. For consumers who anticipate spending more, the vast majority of consumers note that it is a result of brands raising prices due to inflation. Gartner surveyed 306 […]
