Building your brand through design & the impact of packaging design on e-commerce success
By James Palfrey-Smith, Commercial Manager at ASC Cartons In the e-commerce industry, where brands vie for attention in a digital space, packaging often serves as the first physical touchpoint between the brand and the customer. Thoughtful packaging design has the potential to influence customer perceptions, convey brand values, and foster loyalty. For e-commerce businesses, packaging is […]
Successful brands ‘prioritise first-party data and advertising agility’
Gartner has released a list of Genius Brands within its latest Gartner Digital IQ Index, identifying the best-in-class brands across 15 industries, with forty-five of the 1,402 brands analysed categorised as ‘Genius this year. On average, Genius Brands achieved 10.9x more site traffic than their peers in 2022 and grew their revenue by 8.6% in […]
Luxury brands set to benefit most from China’s re-opening
Luxury brands will continue to focus on China as the expected revival in its economic growth will drive up sales by 6.1% and 6.0% in 2023 and 2024, respectively. GlobalData cites disruptions caused by COVID-19 and China’s stringent measures against the pandemic kept consumers away from stores, some of which had to close temporarily or operate […]
Brands ‘face battle to stand out’ in growing mobile marketing space
New research has found that while 33% of participants download a new app weekly, 48% use only 4-6 apps on a daily basis, leaving brands in a battle for users’ attention. Making the most out of all communication channels is key for brands looking to stand out in mobile, with 38% of consumers preferring push notifications, 31% favouring […]
Brand success in 2022 ‘requires an understanding of mood, monotony and motivation’
Team Lewis has launched its latest trends guide in partnership with market research firm GWI, looking into how today’s multi-moment audience is evolving and the changes the pandemic has brought about in today’s marketing multiverse. Markets covered in the report include Australia, Belgium, France, Germany, Hong Kong, Italy, Malaysia, Netherlands, Portugal, Singapore, Spain, UK and […]
50% of adults will interact with brands more through digital channels post-pandemic
Over half (55%) of UK adults will interact with brands more through digital and virtual channels than face-to-face post-pandemic. The global study from Nuance – which polled 10,000 adults across the US, UK, Australia, Germany, France, Belgium, the Netherlands, Sweden, Italy, Spain and Mexico – also found that over half (51%) of UK respondents would rather […]
How can international brands thrive in the Middle East, North Africa and Pakistan?
By Checkout.com Every economic region can suffer from stereotypes. For the Middle East, North Africa and Pakistan (MENAP), that comes in the form of petroleum, natural gas, heavy industry and concentrated sovereign wealth. Lazy analysis may correlate this with weak individual consumer spending and a lag in mass digital adoption. As a consequence, it’s easy […]
Creating your own marketplace: A project to be taken seriously
By Limonetik Marketplaces were born out of the so-called platform economy. This new form of commerce first appeared about twenty years ago, just after the explosion of the Internet. Having witnessed the success of Amazon, Uber, Airbnb and Deliveroo, many businesses now want to create their own marketplace equipped with an efficient and global payment […]
Value of most valuable global retail brands hits $1.5 trillion
The third annual BrandZ Top 75 Most Valuable Global Retail Brands Ranking from WPP and Kantar shows the value of the world’s top 75 retail brands has grown 12% to $1.5 trillion in the past year. The report provides an indication of the brands that are most likely to prevail in a post-coronavirus market and uses valuations data incorporating stock price […]
