A/B TESTING MONTH: Compliance, consent, and testing ethics in 2025
A/B testing remains a powerful tool for e-commerce brands seeking to optimise customer experiences, boost conversions, and sharpen their competitive edge. However, as consumer privacy expectations rise and regulatory frameworks continue to evolve, the ethical and legal landscape around testing has become more complex. For e-commerce brands, success no longer hinges solely on experimentation speed […]
A/B TESTING MONTH: Applying your approach across the entire customer lifecycle
A/B testing remains a critical tool in the digital marketing toolbox – but its role has evolved beyond the homepage. E-commerce brands are now using A/B testing to optimise every stage of the customer lifecycle, from acquisition and onboarding to loyalty and retention. This expanded approach enables retailers to deliver hyper-relevant, data-backed experiences that drive not just conversions, […]
A/B TESTING MONTH: From Clicks to Conversions – Best practices for payment journey optimisation
With rising customer expectations for fast and secure payments, the payment journey has become a prime focus for conversion rate optimisation (CRO) efforts. At the heart of these efforts is A/B testing—a powerful method for refining every element of the payment experience. Forward-thinking merchants are using A/B testing not just on landing pages or product descriptions, but deep […]
April 2025 is A/B Testing Platforms & Card Payment Solutions Month on eCommerce & Payments Briefing
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in April we’ll be focussing on A/B Testing Platforms & Card Payment Solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if […]
A/B TESTING: How we’ve moved beyond button colours
For eCommerce marketing managers, A/B testing has long been a cornerstone of optimisation. But the days of simply tweaking button colours and headlines are fading. A/B testing solutions are becoming increasingly sophisticated, offering a data-driven approach to user experience (UX) improvement and conversion rate optimisation (CRO). Here’s how A/B testing has evolved and what the […]
Do you specialise in A/B Testing Platforms or Card Payment Solutions? We want to hear from you!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in April we’ll be focussing on A/B Testing Platforms and Card Payment Solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if […]
Do you specialise in A/B Testing or Mobile Payments? We want to hear from you!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in May we’ll be focussing on A/B Testing & Mobile Payments Solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re […]
