Online marketplace OnBuy.com is to provide more choice for its customers with the introduction of a dedicated department for refurbished electronics for the first time.

The company says the move is as a result of consumers increasingly realising the advantages of buying refurbished products, with both sustainability and cost being key drivers.

This initiative to drive sales for sellers and further enhance the buyer experience comes as part of OnBuy’s recent announcement that they are seeking a second round of investment funding, topping up their previous funding round of £2.7m. 

OnBuy’s Refurbished Electronics will be supported by an integrated marketing campaign to ensure large consumer reach alongside a substantial retailer drive to onboard additional refurbished products.

The company says products will be in full working order with a warranty and will span everything from refurbished electronics including headphones, laptops and TVs, to household appliances such as vacuum cleaners and toasters, to toys including drones and scooters. It says all sellers have been carefully handpicked and vetted by OnBuy, and five refurbished grades are available.

Cas Paton, entrepreneur and founder of OnBuy, said: “This additional focus on refurbished products is part of our ongoing evolution and underpins our commitment to creating a fairer, more transparent marketplace that puts its buyers and sellers first. We recognised that our sellers have hidden gems and will be offering refurbished products from top brands for incredible prices. This will benefit both our sellers and buyers and further fuel the exponential growth which has seen us become one of the fastest-growing marketplaces in the world.”

Image by Markus Spiske from Pixabay