GOOGLE SHOPPING MONTH: Leveraging one of the world’s biggest marketplaces
Google Shopping has become an indispensable tool for many e-commerce businesses, offering unparalleled visibility to potential customers. However, maximising its potential requires a strategic approach. Here are the key considerations for senior e-commerce professionals… The Benefits of Google Shopping The Challenges of Google Shopping Key Considerations for Success Emerging Trends and Opportunities By carefully considering these factors and staying […]
The wait is over! Registration now open for the eCommerce Forum – sign up as a delegate today
The eCommerce Forum provides the best experience for professionals who are looking to explore a diverse range of industry solutions and connect with top suppliers, and industry peers in a highly focused and intimate environment. Watch our short attendee experience video to see what you can expect at the event! The event is invitation only, and is entirely free for industry professionals, like you, […]
Majority of US shoppers can’t afford their myriad subscriptions
66% of US shoppers can’t afford all of the subscriptions they would like, according to research from Bango that delves into American shoppers’ habits and attitudes towards subscription services. Surveying 3,000 Americans with a retail subscription, the research follows the launch of Target’s new membership program – Target Circle 360 — a membership subscription designed to enhance […]
EMAIL MARKETING MONTH: Choosing the right solutions to help deliver your message
Email marketing remains a cornerstone of e-commerce success. For senior marketing professionals, selecting the right email marketing solution provider is crucial. Here’s a guide to help you navigate the market and choose a partner that aligns with your business goals… Define Your Email Marketing Objectives Prioritise Essential Features Evaluate Providers Thoroughly Build Strong Partnerships Embrace Emerging Trends By […]
If you’re a specialist in Google Shopping or Chargeback systems we want to hear from you!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in August we’ll be focussing on Google Shopping and Chargeback systems. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a […]
EMAIL MARKETING MONTH: Subject Line Savvy – What are the latest trends?
Email marketing success hinges on more than just crafting a catchy message. Digital marketing managers are increasingly turning to sophisticated email marketing solutions and related services to navigate a crowded inbox and deliver targeted, personalised campaigns that resonate with their audience. By embracing these innovations, they can cultivate stronger customer relationships, drive conversions, and ultimately achieve their marketing goals… The […]
eCommerce Forum 2025: Save the date!
Don’t worry if you missed last week’s eCommerce Forum! The next event will be taking place on February 4th 2025 at the Hilton London Canary Wharf. Don’t delay! Register here. It could be the most productive day you spend out of the office next year, so act swiftly if you want to join us. You’ll have […]
5 Minutes With… Hannah Morris, Head of Partnerships at Dataships
In the latest instalment of our e-commerce industry executive interview series we spoke to Hannah Morris, Head of Partnerships at Dataships, about increasing customer retention, combatting rising acquisition costs, leveraging first-party data, upcoming market consolidation and more… Tell us about your company, products and services. Dataships is a Shopify checkout app that can immediately increase […]
AFFILIATE MARKETING MONTH: Build fruitful partnerships with the best solution providers
Affiliate marketing offers a powerful growth engine for online businesses. However, navigating the vast landscape of potential partners can be daunting. Senior digital marketing managers seeking success understand the importance of building trust and forging long-term partnerships. Here are our top tips to help you source the right affiliate partners for your brand… 1. Define Your Affiliate Marketing Goals: […]
How are retailers using modern technologies to better engage with customers and survive economic uncertainty?
Last year, more than 2,000 High Street shops in the UK closed for good, according to international audit firm Mazars. Many brands have already announced planned store closures for 2024, with experts warning that that the market will “continue to see an uptick in insolvencies”. According to figures from Centre of Retail Research, over 400 job roles have […]
