2022 predictions: Personalisation harnessed for better customer communication
Paul Adams, Senior Director at Twilio UK & Ireland, shares his 2022 predictions, drawing on observations in consumer behaviour and customer engagement over the pandemic… The increased use of first-party data to understand customers from small businesses “Historically, Netflix and Amazon have dominated the practice of personalisation by making use of first party data, but […]
GuitarGuitar ranks as UK’s highest-performing eCommerce site
GuitarGuitar is the highest-performing eCommerce website in the UK right now, according to data from the Web Vitals Index, ahead of ladies footwear brand Gabor (2) and Weldricks pharmacy (3) – with global giants including Microsoft, Amazon and Apple finding themselves in 4th, 21st and 24th places respectively. The league of sites is powered by […]
Retail sector predictions for 2022
2021 has been marked by economic recovery, tech adoption and rapidly changing consumer demands. But as we look towards next year, some of these trends will continue to set the tone for many businesses across the UK, whilst others will bring new challenges and opportunities across industries. From the movement towards eco-friendly and sustainable materials […]
eCommerce Forum: Secure your place today for February’s event
The eCommerce Forum is less than two months away – it’s completely free to attend and will give you the connections you need for success in 2022. 8th February 2022 – Hilton London Canary Wharf / Virtual attendance Your free pass includes; an itinerary of 1-2-1 meetings with budget-saving suppliers, access to a series of seminars led […]
UK social media ad spend up 51.1% in Q3
UK ad spend on Facebook and Instagram grew 51.1% year-over-year during the third quarter of 2021, fuelled by a 32% growth between Q2 and Q3. According to Emplifi’s State of Social Media and CX report as ad spend increased, advertising costs also continued to climb with Cost-Per-Clicks (CPCs) reaching their highest level since late 2020. Meanwhile, advertisers’ […]
81 percent of UK retailers putting customers at risk of fraud
Only 19 percent of UK retailers have implemented the recommended level of DMARC (Domain-based Message Authentication, Reporting & Conformance) protection, which protects them from cybercriminals spoofing their identity and decreases the risk of email fraud for customers. That’s according to research conducted by Proofpoint, which says this leaves online shoppers at 81 percent of retailers […]
Do you specialise in Customer Experience or IT Security? We want to hear from you!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in December we’ll be focussing on Customer Experience and IT Security. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a […]
Level up in 2022 with these online courses for eCommerce professionals
Our selection of online courses tailored specifically for the eCommerce sector will enable you to both learn new skills and improve existing ones – sign up today! These are specially-curated online courses designed to help you and your team improve expertise and learn new things. The Sales & Marketing online learning bundle provides you with […]
5 Minutes With… BridgerPay’s Ran Cohen
In the latest instalment of our eCommerce industry executive interview series we spoke to BridgerPay Co-Founder & CEO Ran Cohen (pictured) about the company, the challenges posed by increased PSP demand during the pandemic, the opportunities presented by user-centric digital payments and the importance of payment volumes… Tell us about your company, products and services. Our vision is to bring together the digital payments […]
Secure your free pass to February’s eCommerce Forum
The eCommerce Forum is less than three months away – it’s completely free to attend and will give you the connections you need for success in 2022. 8th February 2022 – Hilton London Canary Wharf / Virtual attendance Your free pass includes; an itinerary of 1-2-1 meetings with budget-saving suppliers, access to a series of seminars led […]
