Your ROAS is up. So why aren’t profits?
You’re spending on Meta and Google. Your attribution tool says ROAS looks healthy. But margins are tighter than they should be, and you can’t tell which SKUs are actually driving profit versus just volume. This is the problem Omniconvert has been studying for 13 years, across 7,000+ stores. The data tells a consistent story: most […]
AI is already shopping for your customers. Is your brand ready for agentic commerce?
SOZO’s Marketing Director, Joseph Hirst, explores how recent developments from Google, Shopify, Meta and OpenAI are changing how people discover, compare, and choose what to buy online. As we move towards the age of agentic commerce, this is what eCommerce businesses need to understand now… According to IBM, 45% of consumers now use AI for at least […]
How to create an impactful 2026 AI strategy for your Shopify store
A few years ago, AI strategies for Shopify stores mostly revolved around content. Merchants used AI to write product descriptions or automate basic customer support. That’s changed fast. Ecommerce is quickly moving toward agentic commerce. With companies advancing AI shopping experiences, customers can now discover, compare, and even buy products through tools like ChatGPT and Perplexity. […]
LOYALTY IS THE NEW ACQUISITION: Why retailers are pivoting to retention in 2026
For retailers and e-commerce businesses, customer loyalty is no longer a secondary concern; it is a commercial imperative. As acquisition costs continue to rise in 2026, leaders attending the eCommerce Forum are taking a closer look at the full value of a well-run loyalty programme, from purchase frequency to long-term advocacy. Understanding and actively managing […]
The usage rights blind spot in influencer marketing
Influencer marketing has changed quickly. What used to be a fairly experimental channel now sits much closer to the centre of the media plan for most brands and agencies, with bigger budgets and a lot more scrutiny on what actually works. It’s also become part of the everyday media consumption for most people. Recent findings from […]
Receipt and label printers transition to a strategic touchpoint in 2026
For many years, receipt and label printers have been seen as simple, behind-the-scenes technology which is necessary but offers little impact. This misconception has been slowly changing over the last few years. Today, receipts offer the opportunity to drive customer service, promotions and loyalty – whereas labels provide key information to consumers when purchasing goods, […]
Why retailers can’t navigate the next disruption without visibility
Recent global disruptions have shown that retailers without supply chain visibility struggle to respond effectively. A new report from Barkers Commercial Consultancy shows how procurement teams can turn supplier data into actionable insights, ensuring products reach shelves even under pressure… In a world where geopolitical uncertainty is increasingly the norm, resilience has become a defining capability for retailers. While […]
Partnering for payment modernisation report available now
KPMG are pleased to share that the Partnering for payment modernisation report is now available. It brings together insights from 1,000 banking and retail executives globally, highlighting how leading organisations are modernising payments to keep pace with rapid digital change. Insights from the report: The research explores how payment leaders are responding to rising customer […]
The Hidden Risks of Agentic AI Systems for Retailers
Every few years, the technology world takes a familiar idea, rebrands it with a sharper title, and pushes it back into the limelight. The enthusiasm around Agentic AI is a perfect example. Many organisations are rushing to adopt frameworks they barely understand, often without asking whether the underlying models are appropriate for the job. That’s […]
Our key takeaways from eCommerce Forum 2026
On 5th February, the KPS team attended eCommerce Forum 2026, connecting with senior leaders across digital, technology and CX. The conversations were refreshingly honest. Organisations are grappling with platform sprawl, rising cost to serve, underutilised data, and uncertainty around AI, all while being expected to deliver seamless, profitable growth. Three key themes stood out: GEO (Generative […]