Stop invisible failures from killing your conversions
Most merchants do not lose revenue to one big outage. It leaks away through small, hidden failures: a checkout that breaks only in a certain browser, a third-party script that freezes the page on mobile, or a slow Core Web Vitals decline that quietly increases bounce. Analytics tools like GA4 will eventually show you the […]
Stop leaking revenue to ChatGPT: The “AI Tax” problem
ChatGPT is dramatically changing online buyer behaviour in 2026, and most e-commerce stores are completely unprepared for it. For the last decade, the biggest challenge was getting traffic to your site. Today, the biggest challenge is keeping them there. We are entering the era of Agentic Commerce. Your customers are no longer just browsing your […]
Wizaly: Advanced customer insights and marketing attribution
Wizaly is an AI-powered, data-driven SaaS platform designed to empower marketing teams through advanced customer journey analytics. By revealing the true impact of every marketing lever, we help brands navigate complex customer paths with confidence and maximize their ROI. Turning Data into Growth Wizaly breaks down silos between the online and offline worlds through a comprehensive four-pillar […]
INDUSTRY SPOTLIGHT: Merx – The AI-first conversational commerce platform
Merx is the AI-first conversational commerce platform empowering the world’s leading beauty, fashion, and retail brands to turn WhatsApp into their highest-performing revenue and retention channel. As email and SMS engagement plummets, Merx empowers brands to own the entire customer journey from marketing, sales, and loyalty all within the messaging app your customers use every […]
3 payment trends every online merchant is feeling in 2026
Spend any time with online merchants, and one thing becomes abundantly clear: payments are no longer a background consideration. They sit at the centre of growth, customer experience, and day-to-day decision-making. Merchants aren’t looking for what’s next in theory – they’re focused on what works in practice. That perspective is one DECTA has been actively championing. In […]
Magebit on AEO for Mobile: Optimising for “Voice” and “AI” search
Mobile behaviour is shifting from tapping screens to talking to agents and asking AI tools for advice. This means a critical turning point in how brands are discovered. In this article, Magebit, a full-service agency specialised in complex and high-performance commerce, explores the rise of Answer Engine Optimisation (AEO) The Shift from Keywords to Conversation Typing […]
Build once, grow forever: The infrastructure behind sustainable eCommerce
Most eCommerce sites are built to launch. Fast checkouts. Clean design. Then what? Traffic gets expensive. Conversion optimisation becomes guesswork. Support disappears. The stores that actually scale long-term? They’re built differently from day one. Here’s what separates scaling stores from stalling ones: integrated growth infrastructure. Not just a website. Not just marketing. A complete system […]
How Ecommerce marketers gain a competitive advantage – Without more complexity
If you could identify a potential customer early in their buying journey, before your competitors, what would you do? For ecommerce marketers, growth is getting harder. Search and social are evolving, costs keep rising, and incremental optimizations no longer move the needle. The digital customer journey is also complex and fragmented, spanning discovery, consideration, and […]
Let’s be realistic about what ‘good’ payments look like
Ask anyone at eCommerce Forum what ‘good’ payment acquiring looks like and the answer is usually the same: they work, they scale, and you don’t have to think about them too often. That’s exactly the thinking behind DECTA’s approach. It’s built to address the realities you face and what your customers expect every day. That means end-to-end […]
VIDEO: How to choose the best B2B eCommerce platform
Choosing a B2B eCommerce platform is a high-stakes decision. It shapes how your business operates for years, yet choices are still driven by features and sales messages rather than the real needs of the business. There are more than 90 B2B eCommerce platforms available, each built to serve different business models and operating realities. Most […]