How Ecommerce marketers gain a competitive advantage – Without more complexity
If you could identify a potential customer early in their buying journey – before your competitors – what would you do? For ecommerce marketers, growth is getting harder. Search and social are evolving, costs keep rising, and incremental optimizations no longer move the needle. Today’s digital customer journey is complex and fragmented, spanning discovery, consideration, […]
Let’s be realistic about what ‘good’ payments look like
Ask anyone at eCommerce Forum what ‘good’ payment acquiring looks like and the answer is usually the same: they work, they scale, and you don’t have to think about them too often. That’s exactly the thinking behind DECTA’s approach. It’s built to address the realities you face and what your customers expect every day. That means end-to-end […]
VIDEO: How to choose the best B2B eCommerce platform
B2B eCommerce teams are under constant pressure to grow revenue, support complex pricing and accounts, integrate with existing systems, and deliver digital channels that work without disrupting the business. At the same time, they’re expected to make platform decisions in a market full of confident claims and feature-heavy sales messages. There are more than 90 […]
The rise of AI-driven personalisation in an eCommerce buying cycle
Personalising content according to learning styles is just one way AI could enhance the customer journey for eCommerce clients. Joseph Hirst, Sales & Marketing Director at SOZO, has seen how powerful AI personalisation can be when used across multiple marketing channels – leading to faster engagement, quicker conversions and greater brand loyalty. This is what he […]
Driving profitable growth through rationalised CX & commerce architectures, with multi-domain CX consulting across Shopify, Salesforce and SAP
Enterprise commerce leaders are under intense pressure to do more with less. Growth targets are rising, but so are technology costs, operational complexity and delivery risk. At KPS, we see the same challenge repeatedly: fragmented CX architectures built over years of platform change, tactical integrations and point solutions that no longer scale economically. As multi-domain […]
Magebit on E-commerce trends to watch in 2026
As we move into 2026, brands must stay ahead of evolving customer expectations, shifting data practices, and rapid tech innovation. In this article, Magebit, a full-service agency specialised in complex and busy online stores, shares their perspective on what’s next and how brands can prepare. AI Becomes the Standard Artificial intelligence is moving from experimental to […]
Fulfilment solutions for sports merchandise: keeping our eye on the game
In today’s fast-paced world of sports retail, fans expect more than just great products – they want a seamless experience from the moment they click ‘buy’ to the moment their team gear arrives at their door. Behind every successful sports merchandise brand is a robust fulfilment operation ensuring that fans receive their orders quickly, accurately, […]
Rethinking the last mile: How hosted payment pages are changing payouts
In global commerce, sending money can be even harder than receiving it. Whether paying out to gig workers, settling insurance claims, or rewarding loyalty members, cross-border disbursements have long been held back by clunky and compliance-heavy systems. The challenge isn’t just speed. It’s about trust, security, and user experience. Traditional payout processes often force businesses […]
Keeping Christmas profits and productivity on track in hospitality
The festive season is a prime opportunity for the hospitality sector to drive revenue; and pubs, bars, restaurants and coffee shops typically thrive during this time of year. However, can the same be said for front of house (FOH) and back of house (BOH) teams, who are responsible for driving operations forward? Their aim is […]
Experimentation or Integration? Expert predictions for fintech in 2026
2026 is poised to be a big year for fintech, both for individual users and UK firms. New governmental support emerging for fintech innovators in the UK will lead to expanded use cases for new technologies, while tightening rules for users will provide increased security and protection against malicious activity. Here, we take a look […]