SOZO’s Marketing Director, Joseph Hirst, explores how recent developments from Google, Shopify, Meta and OpenAI are changing how people discover, compare, and choose what to buy online. As we move towards the age of agentic commerce, this is what eCommerce businesses need to understand now…
According to IBM, 45% of consumers now use AI for at least part of their shopping journey. In the space of just a few months, every major eCommerce platform has made a significant move towards agentic commerce, transforming AI into a shopping assistant that can help customers discover products, compare options, build baskets and move closer to purchase – without even having to visit a website or ask a search engine.
Agentic commerce is moving quickly. Here’s why you need to keep up…
The AI commerce race is already underway
Across every platform, AI is becoming a much bigger part of the shopping journey. Rather than simply helping people search for products, AI tools are helping shoppers discover options, compare products, check pricing and availability, and move towards purchase much quicker, all without having to visit a website.
The web’s biggest platforms are already building for agentic commerce – with Shopify, Google, Meta and OpenAi all announcing recent agentic commerce developments.
Agentic commerce is coming. Are you ready?
As AI-powered shopping experiences are becoming part of the mainstream customer journey, brands need to be ready for the shift. Here’s how:
1. Get your product data AI-ready
The easier it is for AI to understand your products, the more likely they are to appear in recommendations.
2. Expand your visibility beyond your website
AI tools increasingly draw on information from across the web, so it’s vital that your content strategy extends beyond your homepage.
3. Strengthen your brand’s trust signals
Being recommended by AI is only the first step. Shoppers still need to feel confident that your product and brand are worth trusting.
If you want your products to be found and recommended by AI, it’s vital that you start making changes now to help your brand get ahead.
SOZO is an eCommerce agency helping brands navigate the changing digital landscape and achieve tangible growth. If you’re attending the eCommerce Forum, come and speak to us about agentic commerce, AI search, and how your brand can stay ahead.
