AB InBev's B2B commerce platform coming to UK • eCommerce Forum | Forum Events Ltd
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  • AB InBev’s B2B commerce platform coming to UK

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    Budweiser Brewing Group’s owner AB InBev says it plans to debut its B2B eCommerce platform BEES in the UK to ‘give retail customers more insights and flexibility’.

    The company, which includes brands such at Budweiser, Corona and Stella Artois, says the platform will offer ‘a seamless order experience and communication’, with Budweiser Brewing Group focusing more on a digital experience for retailers buying from the company.

    In short, B2B customers will be able to browse the service for products, place orders, set up deliveries and manage invoices.

    BEES was initially piloted in 2020 in the Dominican Republic and is now used in over 17 countries.

    Brian Perkins, president, Western Europe and chief executive of the Budweiser Brewing Group, said: “Technology is at the heart of AB InBev’s growth strategy, and bringing BEES to the UK is an exciting step in our company’s digital transformation. As a member of the founding team of BEES, I watched the platform grow from day one. By harnessing the power of data and technology, we’re building shared prosperity for our business partners and our communities. Already in the top 10 eCommerce marketplaces globally, BEES has the potential to improve productivity for all businesses in our ecosystem.”

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