Fraud is getting harder to catch and more expensive to get wrong. Across EMEA, merchants are facing a new wave of AI-driven scams, account takeovers, and synthetic identities that traditional rule-based systems simply weren’t built to handle. The result: genuine customers declined at checkout, revenue left on the table, and fraud losses projected to hit $107 billion globally by 2029.
The real cost isn’t just the fraud itself. It’s the good orders you’re turning away.
Riskified and Raconteur explore how leading merchants are moving beyond binary approve/decline decisions toward smarter, identity-led fraud prevention, protecting revenue without adding friction for legitimate shoppers.
Read the report for practical strategies on balancing fraud protection with checkout conversion across EMEA markets.
