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Reality+ chooses Hedera to underpin digital collectibles offering for brands

Reality+ has partnered with The HBAR Foundation to provide digital collectibles solutions using the Hedera network for all its next generation Web3 projects for their global brand clients.

Reality+ assists global brands, including BBC Studios, ITV Studios, FIFA and Paul Frank, to Navigate the transition to the new generation of the web through immersive experiences including games, the metaverse and digital collectibles, and will use Hedera Network Services exclusively for all its projects going forward due to its market-leading performance and functionality.

Hedera offers low, fixed fees and immutable royalties enforced on-chain at the protocol level, scalable transactions, and a carbon-negative footprint, making it the premier network for offering the latest decentralized technologies.

Hedera is purpose-built to deliver seamless Web3 experiences at scale. The network can process 10,000+ transactions in a single shard and on-ledger, without compromising on network security, sustainability, or stability.

Reality+ will use Hedera to mint a staggering 1.4 million digital collectibles, which have already been purchased by gamers across its portfolio of games. Hederaā€™s consensus is also incredibly lightweight, allowing for the cost per transaction to be very small ā€” around $0.0001 USD.

Beyond technical performance, Hedera is also the most sustainable public distributed ledger, based on average energy consumed per transaction (0.00017 kWh), according to a recent study conducted by University College London.

Tony Pearce, CEO & Co-Founder of Reality+, said: ā€œWe are delighted to be using the Hedera Network exclusively for all of our projects going forward, with the benefits clear to see for both our brand partners and fans of our content alike. Together we look forward to delivering an exciting, fast, scalable and sustainable future for entertainment content powered by Hederaā€™s unique Hashgraph technology.ā€

ā€œThe Hedera network is purpose-built to enable large-scale tokenization,ā€ said Shayne Higdon, CEO of The HBAR Foundation. ā€œThrough this multi-year partnership, we look forward to combining the unique benefits of digital collectibles on the network with the rich industry expertise of Reality+ & their partnership with global brands to seamlessly enter the world of Web3 and establish their home on Hedera.ā€

Alex Russman, Head of the Consumer Engagement Fund, added: ā€œThrough projects such as Road Code and FIFA OwnTheZone, Reality+ has brought leading sports IP into Web3, using Hederaā€™s technology. We are excited for Reality+ ongoing partnership with THF, supporting the worldā€™s best brands on their journey into cutting-edge technology.ā€

Photo by Hitesh Choudhary on Unsplash

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