76% of shoppers say convenience is the key priority in choosing an online retailer
But what does convenience mean to the consumer, and what does this mean for retailers building an online shopping experience? Today’s ecommerce marketplace continues to grow at an astounding rate. This growth has resulted from an accelerated shift from brick-and-mortar stores to online shopping during the COVID-19 pandemic — creating an ‘always-on’ experience for consumers. […]
INTERVIEW: Retailers will be left behind if they don’t increase their digital presence
As the UK entered into a second lockdown, traditional brick-and-mortar retailers are facing difficulties in conquering the e-commerce space. Pete Reis-Campbell, CEO and Founder of Kaizen, a performance marketing agency based in London, warns that traditional retailers who haven’t shifted their focus to e-commerce platforms face being left behind if they don’t begin to make […]
