E-commerce businesses need to maximise AI ROI when it comes to customer experience
UK e-commerce companies are investing significant capital in AI to improve the customer experience, but many businesses are yet to realise significant gains. That’s according to a survey of senior executives at 300 large and mid-sized e-commerce companies in Europe and the US by CMS Storyblok. UK businesses have spent an average of £321,000 in the past […]
Gen Z abandoning carts due to brand trust issues
Lack of trust in a brand is the top reason one in three (28%) Gen Z shoppers would abandon a purchase when shopping direct with a retailer online, indexing +9 percentage points higher than the average UK customer. A poll of over 1,500 consumers by Wunderkind in its latest Consumer Insights Report revealed that trust issues were […]
DOWNLOAD: Gen Z Online Payments Guide
Gen Z is reshaping digital payments, and their preferences are driving the next big shift. Are you set to meet their expectations? This report gives payment professionals the insights they need to optimize checkout experiences and reduce friction, including: Download the report here: https://hubs.li/Q03dhGsL0 At Bounce, we specialize in creating seamless, conversion-focused payment flows tailored to the […]
Innovation and ESG to push e-commerce sales to $11 trillion in 2028
Here’s a reason to be cheerful: The global ecommerce market is on a trajectory of rapid expansion, set to reach $11 trillion in 2028, driven by technological advancements, seamless delivery services, and rising internet penetration. With China and the US dominating the landscape, companies must continuously innovate to meet evolving consumer expectations, embrace ESG compliance, […]
CASE STUDY: Brands encouraged to prioritise the silent majority
Almost three-in-five (58%) UK consumers are ‘silently loyal’ to brands — regularly purchasing from them while never recommending them publicly. That’s according to the SAP Emarsys Customer Loyalty Index (CLI), which surveyed over 2,000 UK consumers, revealing that so called ‘silent loyalty’ has increased among UK consumers since 2022, from 56% to 58% in 2024. Unsurprisingly, it can be […]
The importance of engaging and building loyalty in the ‘Golden Quarter’
With festive online shopping continuing to rise, ecommerce experts are reminding businesses about the importance of using this key sales period to engage and nurture new customer relationships – creating loyal, repeat customers. Economists are predicting that online spend in Britain during the ‘Golden Quarter’ (November to January) is set to hit £28 billion this […]
Subscription models are top of European consumer shopping lists this Christmas
As Europeans head to the shops this Christmas, they do so with a little bit more disposable income than in previous years following five years of economic turmoil, according to new analysis. For many European countries, this year will be the first Christmas in years without high inflation or a global pandemic, though the residual impact […]
E-commerce marketing messages not getting through, says research
Online retailers need to re-think the way they target shoppers, with half of UK consumers saying the digital content they receive from retailers is ‘irrelevant’. That’s according to new research from Optimizely based on insights from 100 marketers and 1,000 consumers in the UK. The research found there is a growing disconnect between customer expectations and […]
Football dominates payments sector sponsorships
Football continues to dominate the payments sector sponsorship landscape in 2024, with 140 deals totaling $371.60 million annually. Mastercard’s landmark $195 million sponsorship of the UEFA Champions League highlights soccer’s unparalleled commercial value. UEFA’s substantial annual expenditure, followed by FIFA and other major leagues, reinforces the sport’s global appeal. Visa also makes a strong impact […]
Majority of US shoppers can’t afford their myriad subscriptions
66% of US shoppers can’t afford all of the subscriptions they would like, according to research from Bango that delves into American shoppers’ habits and attitudes towards subscription services. Surveying 3,000 Americans with a retail subscription, the research follows the launch of Target’s new membership program – Target Circle 360 — a membership subscription designed to enhance […]
