How to craft the perfect PPC landing page that converts

Landing pages are the silent salesmen working tirelessly behind the scenes. When it comes to paid search campaigns (PPC), your landing page is the critical touchpoint where clicks convert into customers. But with so much competition vying for user attention, crafting a landing page that truly converts requires a lot of strategic planning. In this article, Mark […]
PPC MONTH: What does the PPC landscape look like for e-commerce as we head into 2025?

As we move through 2024 and into 2025, the landscape of Pay-Per-Click (PPC) advertising continues to evolve at a rapid pace. For senior digital marketing professionals in the world of e-commerce, staying ahead of these changes is crucial for driving campaign performance and achieving business goals. Here are some of the latest PPC trends that […]
If you specialise in PPC or Account Issuing we want to hear from you!

Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in October we’ll be focussing on PPC and Account Issuing solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a […]
Do you specialise in SEO or Payment Solution Software solutions for e-commerce? We want to hear from you!

Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in November we’ll be focussing on SEO and Payment Solution Software solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re […]
How to run effective PPC campaigns in the world of e-commerce

Pay-per-click (PPC) advertising can be a game-changer for e-commerce businesses, driving targeted traffic with a clear intent to buy. But like all tools, its effectiveness hinges on how you wield it. Here’s a guide to the key considerations when running a PPC campaign for your e-commerce enterprise, based on input from delegates and suppliers at […]
Do you specialise in PPC or Account Issuing solutions? We want to hear from you!

Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in October we’ll be focussing on PPC and Account Issuing solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a […]
Do you specialise in PPC or Account Issuing & Merchants? We want to hear from you!

Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in October we’ll be focussing on PPC and Account Issuing & Merchants. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re […]
Do you specialise in SEO or Payment Solution Software? We want to hear from you!

Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in November we’ll be focussing on SEO and Payment Solution Software. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re an SEO […]
Do you specialise in PPC or Account Issuing? We want to hear from you!

Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in October we’ll be focussing on PPC and Account Issuing. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a PPC […]
Do you specialise in PPC or Account Issuing? We want to hear from you!

Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in November we’ll be focussing on PPC and Account Issuing. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a PPC […]