A customer is for life, not just for Christmas
As the festive season approaches, UK retailers find themselves grappling with the prospect of attracting customers in the face of increasing competition. With the global ecommerce market expected to exceed $6.3 trillion by the end of 2024, businesses face pressure to stand out from the crowd. Many businesses turn to heavy discounts as a quick way […]
If you’re a specialist in Personalisation or Artificial Intelligence solutions we want to hear from you!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in September we’ll be focussing on Personalisation and Artificial Intelligence solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a […]
Only 41% of UK shoppers believe that AI is having a positive impact on their retail experiences
Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail. That’s according to a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. […]
Starting points for personalisation for e-commerce stores
In a digital age defined by an abundance of choice, personalisation has become a key differentiator for e-commerce stores. Personalisation refers to the tailoring of a service or product to accommodate specific individuals, sometimes tied to groups or segments of individuals. Here are some starting points for optimising your offering… Understand Your Customer: This is […]
Do you specialise in Personalisation or AI solutions? We want to hear from you!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in September we’ll be focussing on Personalisation and AI solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a Personalisation […]
Do you specialise in Personalisation or Artificial Intelligence? We want to hear from you!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in September we’ll be focussing on Personalisation and Artificial Intelligence. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a Personalisation […]
2022 predictions: Personalisation harnessed for better customer communication
Paul Adams, Senior Director at Twilio UK & Ireland, shares his 2022 predictions, drawing on observations in consumer behaviour and customer engagement over the pandemic… The increased use of first-party data to understand customers from small businesses “Historically, Netflix and Amazon have dominated the practice of personalisation by making use of first party data, but […]
Do you specialise in Personalisation or Artificial Intelligence? We want to hear from you!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in September we’ll be focussing on Personalisation and Artificial Intelligence. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a Personalisation […]
Do you specialise in Personalisation or Artificial Intelligence? We want to hear from you!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in October we’ll be focussing on Personalisation & Artificial Intelligence. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a Personalisation or […]
Mumsnet increases personalisation for 10 million monthly users
Parenting website Mumsnet is improving the experience for its community with innovative personalisation technology from Kameleoon. This technology enables the commiunity to automate and deliver relevant content and offers to users at key points in their customer journey, based on user behaviour and segmentation. 75% of Mumsnet’s 10 million monthly unique visitors say they visit […]
