Feedonomics – Find out the secret to marketing campaign success
If you want the inside track on how top ecommerce companies, such as Samsung, Dell and Puma, consistently run high-return, cost-effective digital and social media marketing campaigns, help could be just a click away. Feedonomics is an easy-to-use tool that can run, test and update tailored campaigns across multiple channels, all from one source. It […]
E-commerce marketing messages not getting through, says research
Online retailers need to re-think the way they target shoppers, with half of UK consumers saying the digital content they receive from retailers is ‘irrelevant’. That’s according to new research from Optimizely based on insights from 100 marketers and 1,000 consumers in the UK. The research found there is a growing disconnect between customer expectations and […]
Five nimble marketing strategies to engage your audiences during the Olympic Games
As the Paris 2024 Olympic Games approach, it’s not just the athletes who are gearing up for the big event; businesses around the world are also preparing to capture the attention of over a billion viewers. While sponsoring athletes or securing airtime on national stations is out of reach for most small businesses, digital marketing […]
SEO MONTH: How recent trends have impacted online store marketing
Search Engine Optimisation (SEO) remains a cornerstone of digital marketing, continuously evolving to adapt to new technologies and changing user behaviours. For e-commerce stores, staying abreast of these trends is vital to maintaining visibility and competitiveness. Here we explore key recent trends in SEO and their influence on e-commerce store marketing… One of the most […]
Powering Profits through Pixels: How email marketing can bolster retail sales
Despite the rise of social media marketing, email remains a potent and cost-effective tool for retail businesses to drive sales. With the ability to reach customers directly, it still offers retailers an opportunity to foster customer relationships, promote products, and ultimately boost revenues. Here’s how email marketing can help retail businesses sell more… Personalisation: Email […]
Brand marketers to enter 2023 with an ‘imperative to drive growth in a volatile environment’
Shifting customer behaviours that amplify uncertainty, burdensome cross-functional collaboration that yields worse organisational outcomes and disruptive market dynamics that erode traditional sources of brand value are the three key trends that will impact CMOs in 2023. That’s according to analysis by Gartner, which says the current environment demands a relentless focus on customer value, purposeful evolution of […]
Making sure your app and website is ready for peak shopping
As Black Friday quickly approaches, it marks the start of the holiday shopping season and endless opportunities for ecommerce sites to advertise tempting promotions for sales-hungry customers. In 2021, UK shoppers roughly spent £9.2bn in Black Friday sales. With the cost of living crisis hitting households hard, it’s hard to predict what this year’s figures […]
Poetic study on ‘atmospheres’ reveals how consumers respond differently to retail spaces and marketing tactics
Retailers must create ‘atmospheres’ that persuade consumers to spend time and money in their commercial spaces, but in doing so may make some customers feel welcome and others unwelcome – possibly even experiencing negative emotions such as shame, fear and disgust, a new study reveals. Researchers from the Universities of Birmingham and Edinburgh, and ESCP […]
Nielsen: Only 26% of global marketers are confident in their audience data
With consumer buying habits very much a focus following the enormous change that COVID-19 has left on their behaviour, Nielsen has for the very first time conducted a global survey that includes insights incorporating EMEA (Europe, Middle East and Africa) marketers. Respondents surveyed came from manager-level and above, overseeing marketing budgets of US$1 million upwards, working […]
In data we trust: Building customer confidence in a digital economy
Richard Menear, CEO, Burning Tree In the modern, digital world, online shopping is becoming the norm within the retail market. Accelerated by the pandemic, the UK’s proportion of online retail sales soared to the highest on record, reaching 35.2% in January 2021. And with digitisation continuing to evolve the online shopping experience, it is unlikely that we […]
