E-commerce businesses need to maximise AI ROI when it comes to customer experience
UK e-commerce companies are investing significant capital in AI to improve the customer experience, but many businesses are yet to realise significant gains. That’s according to a survey of senior executives at 300 large and mid-sized e-commerce companies in Europe and the US by CMS Storyblok. UK businesses have spent an average of £321,000 in the past […]
Innovation and ESG to push e-commerce sales to $11 trillion in 2028
Here’s a reason to be cheerful: The global ecommerce market is on a trajectory of rapid expansion, set to reach $11 trillion in 2028, driven by technological advancements, seamless delivery services, and rising internet penetration. With China and the US dominating the landscape, companies must continuously innovate to meet evolving consumer expectations, embrace ESG compliance, […]
E-commerce marketing messages not getting through, says research
Online retailers need to re-think the way they target shoppers, with half of UK consumers saying the digital content they receive from retailers is ‘irrelevant’. That’s according to new research from Optimizely based on insights from 100 marketers and 1,000 consumers in the UK. The research found there is a growing disconnect between customer expectations and […]
Demand for e-commerce platforms to hit $13.5 billion by 2028
The E-commerce platform market size is projected to grow from $7.1 billion in 2023 to $13.5 billion by 2028, equivalent to a CAGR of 13.8% during the forecast period. That’s according to a new report by MarketsandMarkets, which says that an increasing online consumer base combined with growing adoption of smartphones in developing markets is […]
Poor home delivery performance impacting e-commerce brands
Home delivery performance has slightly improved in 2022/23, but 67% of consumers still face delivery problems that are negatively impacting ecommerce brands. That’s according to Descartes’ second annual consumer sentiment study of ecommerce home delivery, which studied 8,000 consumers across ten European and North American countries. “This past year’s growth slowdown in ecommerce and home delivery has […]
US e-commerce market to hit $1,574.5bn in 2022
E-commerce sales in the United States are expected to grow by 11.8% on annual basis to reach $1,574.5 billion in 2022. A new report from ResearchAndMarkets asserts that B2C e-commerce is expected to grow steadily over the forecast period, recording a CAGR of 10.22% during 2022-2026. The country’s B2C Ecommerce Gross Merchandise Value will increase […]
The unexpected opportunity to accelerate a green commerce revolution
Worldwide pandemics and more recently, military conflicts in Eastern Europe are continuing to cause significant disruption to global commerce, supply chains and consumers. However, in an unexpected turn of fortune, these very same events present an opportunity to rethink many of the approaches that have facilitated rampant consumerism and exacerbated the climate crisis. In due […]
YouTube partners Shopify to boost e-commerce for creators
Creators and merchants can now combine commerce and community with the launch of YouTube Shopping to Shopify’s millions of merchants around the world. Shopify merchants can sell their full range of products on YouTube in three ways: Live streams: Merchants can tag and pin products at key points during a livestream, and picture-in-picture playback means […]
