Black Friday: Is your website and app ready for one of the biggest sales of the year?
With Black Friday just around the corner, it marks the start of the holiday shopping season and endless opportunities for ecommerce sites to advertise tempting promotions for sales-hungry customers. In 2021, UK shoppers roughly spent £9.2bn in Black Friday sales. With the cost of living crisis hitting households hard, it’s hard to predict what this […]
Making sure your app and website is ready for peak shopping
As Black Friday quickly approaches, it marks the start of the holiday shopping season and endless opportunities for ecommerce sites to advertise tempting promotions for sales-hungry customers. In 2021, UK shoppers roughly spent £9.2bn in Black Friday sales. With the cost of living crisis hitting households hard, it’s hard to predict what this year’s figures […]
How to improve your website conversion rates with functional testing
The ecommerce market is set to reach more than $8.3 trillion by 2025 according to fintech leader FIS. That’s a massive opportunity for online retailers and this article explores how thorough and ongoing functional testing can help you realise your digital potential and capture your share with fewer growing pains. What is functional testing? Functional […]
The most overlooked method of improving conversion rates
In the era of accelerating digital opportunity and hypercompetition, ecommerce teams need websites and apps that deliver value to customers from the moment they’re released, with constant updates to functionality that open up more sales opportunities, drive loyalty and increase conversions. Global ecommerce sales are predicted to reach $7.385 trillion by 2025. How will you […]
