10th July 2025
Hilton London Canary Wharf
5th February 2026
Hilton London Canary Wharf
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Five payment strategies to improve online conversion rates

Rob Crutchington of Encoded identifies how merchants can streamline transactions, improve customer satisfaction and increase online sales. The checkout experience is a key measure for merchants looking to improve their customer conversion rates. While a well-designed website and the right product mix are crucial, streamlining the checkout with successful transactions significantly increases sales. Here are […]

The most overlooked method of improving conversion rates

In the era of accelerating digital opportunity and hypercompetition, ecommerce teams need websites and apps that deliver value to customers from the moment they’re released, with constant updates to functionality that open up more sales opportunities, drive loyalty and increase conversions. Global ecommerce sales are predicted to reach $7.385 trillion by 2025. How will you […]

Are you optimising your European checkout conversion rates?

By Max Roberts, UK Country Leader, Stripe All ecommerce businesses face a common challenge: How do you remove unnecessary friction so that a consumer is more likely to make a purchase? One of the final and most crucial steps in this conversion journey is often neglected: the checkout flow. As companies scale to new global […]