Brand marketers to enter 2023 with an ‘imperative to drive growth in a volatile environment’
Shifting customer behaviours that amplify uncertainty, burdensome cross-functional collaboration that yields worse organisational outcomes and disruptive market dynamics that erode traditional sources of brand value are the three key trends that will impact CMOs in 2023. That’s according to analysis by Gartner, which says the current environment demands a relentless focus on customer value, purposeful evolution of […]
