Most merchants do not lose revenue to one big outage. It leaks away through small, hidden failures: a checkout that breaks only in a certain browser, a third-party script that freezes the page on mobile, or a slow Core Web Vitals decline that quietly increases bounce. Analytics tools like GA4 will eventually show you the damage, but they typically do so after the fact, not at the moment issues first arise.
AuditIQ is a product by On Tap built to catch these problems before your customers feel them. It runs as always-on monitoring for your eCommerce store, watching the signals that typical dashboards miss and turning them into clear, prioritised actions for your team.
How AuditIQ works and boosts conversions
AuditIQ monitors your site 24/7, covering sales and UX signals, technical SEO health, Core Web Vitals, browser errors, uptime, and server performance. Real-time alerts are sent to email, Slack, or Teams, so the right people see issues as they happen, not days later in a report.
Instead of forcing teams to hunt through raw logs, AuditIQ surfaces the problems that matter most to conversions:
- Checkout and front-end errors seen in real customer sessions
- Speed and responsiveness issues that undermine trust
- Downtime, broken journeys, and misconfigurations that create abandonment
By focusing on “what to fix first” rather than just “what is broken,” AuditIQ helps protect every step of the path to purchase.
The long-term vision behind AuditIQ
AuditIQ is designed to move merchants from point-in-time audits to continuous auditing. The goal is a living, always-current picture of your store’s health that keeps up with new releases, campaigns, and seasonal traffic.
Over time, AuditIQ aims to use AI as a force multiplier for lean eCommerce teams: automatically grouping issues, sizing revenue at risk, and suggesting likely root causes. Standardised monitoring across platforms and multi-store estates means both in-house teams and agencies can reduce incident time, protect releases, and introduce a more reliable way to guard conversions.
Want to see how AuditIQ could fit into your operating model? Get in touch at: https://www.auditiq.cloud/contact-us
