On 5th February, the KPS team attended eCommerce Forum 2026, connecting with senior leaders across digital, technology and CX. The conversations were refreshingly honest. Organisations are grappling with platform sprawl, rising cost to serve, underutilised data, and uncertainty around AI, all while being expected to deliver seamless, profitable growth.
Three key themes stood out:
GEO (Generative Engine Optimisation)
AI-powered search and answer engines are reshaping brand discovery. Clean product data, structured content and authoritative pages are now essential to ensure visibility in LLM-driven journeys. Machine readability is becoming as important as traditional SEO.
UCP (Agentic Commerce with Shopify)
Agent-led shopping journeys are accelerating. Shopify’s Universal Commerce Protocol enables AI agents to discover products and transact securely. This demands real-time inventory, pricing accuracy, and strong governance to support machine-driven purchasing.
CX Rationalisation
Many organisations are consolidating overlapping tools and simplifying integration architectures. The priority is reducing run costs and funding innovation through a more streamlined, commercially aligned tech stack.
How KPS Can Help
KPS is a European, consultancy-led CX technology partner specialising in enterprise commerce and data orchestration. We help complex B2C and B2B organisations modernise platforms, simplify architectures, and unlock measurable commercial value through unified, composable commerce strategies.
Find out how to get more out of your investment today
Or you can directly get in contact with the team here.
