10th July 2025
Hilton London Canary Wharf
5th February 2026
Hilton London Canary Wharf
Devops Test Associates

INDUSTRY SPOTLIGHT: Merx – The AI-first conversational commerce platform

Merx is the AI-first conversational commerce platform empowering the world’s leading beauty, fashion, and retail brands to turn WhatsApp into their highest-performing revenue and retention channel.

As email and SMS engagement plummets, Merx empowers brands to own the entire customer journey from marketing, sales, and loyalty all within the messaging app your customers use every day.

With Merx, your marketing teams can:

  1. Grow their database and contactability: Reduce reliance on email and grow GDPR-compliant opt-ins for the highest-growth conversational commerce channel
  2. Collect customer insights: Get to know customers through two-way conversations
  3. Automate with intelligence: Deploy 24/7 AI agents that handle FAQs, provide concierge-style product recommendations, and manage service bookings, while maintaining your unique brand voice
  4. Grow conversion rates: Drive 7–15x ROAS with AI agents and hyper-personalised campaigns, including automated triggers like abandoned cart recovery

Proven Results: Merx delivers 8–30x ROAS for clients including Benefit Cosmetics (8:1 ROAS), the LVMH Group, Napiers (22x ROAS), and Zita West (30x ROAS). Over 40 major brands trust Merx to turn conversations into conversions.

Check out our case studies here: https://www.hellomerx.com/case-studies

Enterprise-Grade Platform: As a Meta Business Partner, Salesforce Partner, and Shopify Partner, Merx offers deep integrations that connect seamlessly with your existing tech stack. ISO 27001 certified and fully GDPR compliant.

Merx is on a mission to enable better connections between brands and customers. Stop broadcasting to your customers and start a conversation with them. 

Visit hellomerx.com to unlock the power of WhatsApp for your brand.

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