If you could identify a potential customer early in their buying journey, before your competitors, what would you do?
For ecommerce marketers, growth is getting harder. Search and social are evolving, costs keep rising, and incremental optimizations no longer move the needle. The digital customer journey is also complex and fragmented, spanning discovery, consideration, and purchase across multiple devices and channels, often in no set order. The real growth opportunity now lies beyond the walled gardens—reaching high-intent shoppers earlier, across the open internet, on multiple channels and devices, without adding operational drag.
This is where autonomous AI is changing the game.
Traditional ad platforms react after performance data comes in. Autonomous AI works differently: it interprets live signals, makes real-time decisions, and adapts continuously. Instead of managing endless settings and manual optimisations, marketers can focus on what matters: creative, strategy, and growth.
For ecommerce teams, here is the advantage is clear:
Reach new customers others miss
High-intent shopping signals don’t only live on search or social. They appear when people compare products, read reviews, browse competitors, or research alternatives. Autonomous AI identifies and connects these signals across the open internet—unlocking incremental demand that walled gardens can’t reach alone.
Turn intent into performance, faster
By modelling live behaviour, AI dynamically builds and refreshes audiences based on who is most likely to convert now, not who converted yesterday. In beta testing across hundreds of campaigns, this approach has driven material improvements in material performance compared to traditional targeting methods.
Simplify execution without losing control
Modern ecommerce teams don’t need more knobs to turn; they need clarity. A self-serve platform powered by AI removes manual busywork while keeping marketers in control of objectives, budgets, and outcomes.
Future-proof your growth strategy
As privacy standards evolve, relying on cookies or static audiences limits scale. AI-driven, cookieless audience intelligence ensures ecommerce brands can continue to grow without disruption.
Ecommerce marketers looking to gain a competitive advantage should focus on:
- Accessing new audience beyond search and social to unlock incremental demand
- Prioritising real-time intent over static audience segments
- Using AI to reduce execution effort, not add complexity
- Investing in platforms designed for privacy-first performance
The ecommerce teams gaining an edge aren’t working harder; they’re working smarter, using AI to find the right customer, at the right moment, wherever they are.
Discover how Quantcast helps ecommerce marketers exceed performance goals and unlock audience insights you won’t find anywhere else.
