To help inform advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies, Rakuten Advertising has produced a 5-stage blueprint to design high-performance affiliate marketing programmes.
The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC) – representatives from affiliate marketing specialists around the world – and includes insights from leading advertisers and publishers, including Harvey Nichols, Microsoft, Reward, Beyond China, RetailMeNot and others.
The blueprint delivers a straightforward process to designing high-performance affiliate marketing programmes that find, engage and convert new customers, drive incremental revenue and build loyalty.
