PERSONALISATION MONTH: Using dynamic content to drive conversions on PDPs and category pages
Relevance is everything in a crowded marketplace. Leading retailers are no longer relying on static product listings or generic promotions. Instead, they are embracing personalised merchandising, including the use of dynamic content, AI-powered recommendations, and behavioural insights, to transform product detail pages (PDPs) and category pages into conversion engines… From Static to Dynamic Historically, PDPs […]
eCommerce Forum: Your complimentary delegate pass awaits!
As an industry buyer, there’s a complimentary pass reserved for you to attend the eCommerce Forum. The industry’s top suppliers will be attending to showcase their products and services, and discuss your needs for your upcoming projects. Experience our award-winning networking format featuring exclusive 1-2-1 meetings in a dynamic, curated setting—far beyond the typical trade show. Maximise […]
Self-service and digital chat to eclipse email and phone channels for customer service
Technologies that support digital-first service will overtake traditional channels such as phone and email as the most valuable technologies for customer service and support leaders in the next two years. That’s according to a survey by Gartner, which polled 265 customer service & support leaders conducted in April and May this year, finding that while […]
PERSONALISATION MONTH: How retailers are moving from segments towards 1:1 personalisation
In the race to meet rising customer expectations and drive incremental revenue, personalisation has become a strategic priority for retailers. But the bar has moved again. Leading brands are moving beyond audience segmentation and instead embracing true 1:1 personalisation: tailoring every digital touchpoint to the individual, in real time. This shift has been driven by […]
September is Personalisation and Artificial Intelligence Month on eCommerce & Payments Briefing – Here’s how to get involved!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in September we’ll be focussing on Personalisation and Artificial Intelligence Solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a […]
CHARGEBACKS MONTH: Building a proactive prevention strategy in 2025
Chargebacks remain a significant threat to profitability in the UK’s e-commerce sector, with evolving fraud tactics, shifting customer expectations, and regulatory changes creating a complex landscape. Successful retailers, many of who are attending the eCommerce Forum, are moving beyond reactive dispute handling and instead embracing proactive, end-to-end strategies to prevent chargebacks before they happen… At […]
VIDEO: You can now register for February’s eCommerce Forum
The eCommerce Forum provides a unique experience for professionals who are looking to explore a diverse range of industry solutions and connect with top suppliers, and industry peers in a highly focused and intimate environment. Watch our short attendee experience video to see what you can expect at the event! The event is invitation only, and is entirely free for eCommerce professionals, like […]
Emarsys research points to AI disconnect in UK retail
Over half of UK consumers (57%) have little-to-no trust in brands to use AI responsibly, while 76% say they lack confidence in the data privacy of AI, a 41% drop since 2024. That’s according to new research from SAP Emarsys, which includes insights from 2,000 UK consumers and 250 UK marketers. The findings show a growing disconnect: […]
GOOGLE SHOPPING MONTH: Winning the Buy Box – How to optimise product feeds for success
With competition fiercer than ever in online retail, Google Shopping remains a vital sales channel for e-commerce professionals seeking visibility, clicks, and conversions. But simply having a presence is not enough. Winning the ‘Buy Box’, that top spot in search results, increasingly depends on the precision and quality of your product feed… Product feeds are […]
PAYMENT SERVICE PROVIDER MONTH: One Checkout, Many Methods – Supporting diverse customer preferences through your PSP
As retailers expand internationally and diversify their customer base, supporting a broad range of payment preferences has become central to boosting conversion rates, reducing cart abandonment, and building trust with global shoppers. At the heart of this transformation is the evolving role of Payment Service Providers (PSPs)… A modern PSP does more than simply process […]