This could be your itinerary at the eCommerce Forum in July
The unmissable eCommerce Forum will take place at the Hilton, Canary Wharf on July 10th and will look a little something like this for our delegates… 08:00-08:45 Registration & badge collection 08:45-09:30 Opening presentation 09:45-10:30 Seminar 10:40-13:15 Face to face meetings with leading suppliers 13:15-14:15 Networking buffet lunch 14:15-16:45 Further face to face meetings 16:45 Close Following the success of February’s event, we’d love you to join us in July and […]
May 2025 is Multi-Channel & mWallets Month on eCommerce & Payments Briefing – Here’s how to get involved
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in May we’ll be focussing on Multi-Channel & mWallets Solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a Multi-Channel […]
Website A/B Test Optimisation: Transform Your Customer’s Lifecycle
Website A/B test optimisation has become a critical part of modern eCommerce strategy. While A/B testing has traditionally focused on landing pages and homepages, retailers are now applying it across the entire customer lifecycle, from acquisition and product discovery through to basket, checkout, post-purchase engagement and long-term retention. This broader approach enables brands to deliver […]
Gen Z abandoning carts due to brand trust issues
Lack of trust in a brand is the top reason one in three (28%) Gen Z shoppers would abandon a purchase when shopping direct with a retailer online, indexing +9 percentage points higher than the average UK customer. A poll of over 1,500 consumers by Wunderkind in its latest Consumer Insights Report revealed that trust issues were […]
A/B TESTING MONTH: From Clicks to Conversions – Best practices for payment journey optimisation
With rising customer expectations for fast and secure payments, the payment journey has become a prime focus for conversion rate optimisation (CRO) efforts. At the heart of these efforts is A/B testing—a powerful method for refining every element of the payment experience. Forward-thinking merchants are using A/B testing not just on landing pages or product descriptions, but deep […]
VIDEO: The eCommerce Forum delegate experience – book today!
The eCommerce Forum is a focused event that brings key ecommerce and digital managers together with leading solution providers, for focused one-to-one meetings – Here’s how it works… The next event will be taking place on July 10th 2025 at the Hilton London Canary Wharf: It could be the most productive day you spend out […]
How to Align Your Conversion Rate Optimisation Strategy With Sustainable eCommerce Trends
Many eCommerce brands are rethinking their Conversion Rate Optimisation (CRO) strategies to align with ethical consumerism. Sustainable eCommerce is becoming a key focus as shoppers increasingly make purchasing decisions based on eco-friendly values, carbon footprint transparency and responsible business practices. To convert environmentally conscious customers, brands are integrating eco-conscious messaging, green delivery options and sustainable […]
April 2025 is A/B Testing Platforms & Card Payment Solutions Month on eCommerce & Payments Briefing
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in April we’ll be focussing on A/B Testing Platforms & Card Payment Solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if […]
eCommerce Checkout Conversion Rate Optimisation: Improve User Experience to Reduce Cart Abandonment
Despite significant advancements in digital marketing and customer engagement, many shoppers still abandon their baskets before completing a purchase. eCommerce checkout conversion rate optimisation has become a key priority for retailers looking to reduce friction, build customer trust and offer the payment methods shoppers expect. Effective checkout optimisation focuses on creating a fast, secure and […]
Benefits of Mobile Payments for eCommerce Businesses
Mobile payments have evolved beyond a simple transaction method. They are now a crucial tool for enhancing customer loyalty, personalisation and eCommerce performance. Understanding the benefits of mobile payments helps retailers see how faster checkout, stronger security, loyalty integrations and real time customer data can improve the shopping experience while increasing engagement, mobile conversion and […]