Five payment strategies to improve online conversion rates
Rob Crutchington of Encoded identifies how merchants can streamline transactions, improve customer satisfaction and increase online sales. The checkout experience is a key measure for merchants looking to improve their customer conversion rates. While a well-designed website and the right product mix are crucial, streamlining the checkout with successful transactions significantly increases sales. Here are […]
How do businesses balance digital trust with the level of customer experience that consumers have come to expect? A case study on Brooks Running
As the retail landscape has evolved and ecosystems become increasingly digital, Brooks business expanded its revenue channels and adopted ecommerce. Of course, alongside rapid growth came a rising threat of fraud, specifically, fraudulent websites stealing credit card information from unsuspecting customers and using the Brooks website as part of a drop-shipping scheme. The chargebacks that […]
Payment orchestration – why it’s good for business
Payment orchestration promises to help support frictionless online payments, reduce transaction costs and provide a smoother customer experience. Encoded’s latest Ultimate Guide to Payment Orchestration explains how it works and why it’s good for business… Providing customers more choice with payment methods when buying online means using an increasing amount of differing third-party technology and […]
Did my retail & ecommerce deliveries really go according to plan – and how to improve?
Last mile delivery within retail and ecommerce is complex and vital to get right. It impacts customer satisfaction and experience, repeat business, brand perception and profitability, among other things. Understandably, therefore, logistics and delivery planning teams tend to spend a significant amount of time preparing their delivery routes, developing the most cost-effective, environmentally friendly plans […]
How fraudsters are taking advantage of omnichannel retail – and how to fight back
Ever quick to adapt their tactics, fraudsters are wasting no time finding new ways to exploit opportunities in a world of fast digital payments and increasingly connected commerce. Growing instances of fraudsters paying for an item online and then cancelling the payment directly before collecting, or using stolen credit cards and false identities to create […]
Are you ready for the eCommerce Forum in February?
Taking place on 6th February 2024 at the Hilton London Canary Wharf, the complimentary eCommerce Forum event is an opportunity to meet 1-2-1 with leading solution providers, attend insightful seminars from industry thought leaders, and network with other ecommerce professionals. Are you a professional within the ecommerce industry, and would this event be of interest […]
Are you confident in your ability to combat chargeback fraud?
The last few years has shown significant growth for card-not-present retailers. Recent reports from Visa show transaction volume surged by an impressive 51% from 2019 to 2021. Unfortunately, disputes also began to climb, growing 29% over the same period, from just under 6 million disputes filed to nearly 8 million in 2021. Friendly fraud, or […]
Introducing Intelligent Acceptance: Solving the $50.7 billion payment performance problem
Payments are so ubiquitous that we often forget that each one is a unique combination of data points that are catapulted across providers, players, systems and ecosystems with one outcome in mind—to be approved. But behind the simplicity of this equation are millions of optimizations that need to take place to ensure success. When optimized […]
Payment Orchestration – Why it’s time to call the tune
By Rob Crutchington, CEO at Encoded Frictionless online payments reduce abandoned shopping baskets and increase customer loyalty. Payment orchestration simplifies the payment process, improves customer experience and helps merchants to boost online sales and increase revenue… The payment transaction process is not a simple one. Merchants’ systems connect to different payment service providers (PSPs), acquirers […]
INDUSTRY SPOTLIGHT: Kount – Combining AI machine learning to tackle fraud and identity theft
“eCommerce purchases are expected to grow 10.4% in 20231. However, over £1.2 billion was stolen by criminals through authorised and unauthorised fraud in 2022, equivalent to over £2,300 every minute2.” The speed with which digital innovation has exploded presents new fraud challenges that require a fast and agile response. Businesses face dual pressures: innovate and […]
