B2B eCommerce teams are under constant pressure to grow revenue, support complex pricing and accounts, integrate with existing systems, and deliver digital channels that work without disrupting the business. At the same time, they’re expected to make platform decisions in a market full of confident claims and feature-heavy sales messages.
There are more than 90 B2B eCommerce platforms available, each built to serve different business models and operating realities. Most businesses only ever seriously evaluate a handful. Agencies tend to recommend the platforms they know best. Vendors focus on features. What often gets missed is the most important question: whether the platform genuinely supports how the business operates today and its ambitions for the future.
B2B eCommerce programmes fail when platform decisions are driven by features, trends, or vendor influence instead of real business needs. The result is wasted time, rising costs, and lost momentum.
Rixxo exists to prevent that.
We are B2B eCommerce specialists who help any business operating in B2B choose the right B2B eCommerce platform and build on it with confidence. Our work starts with strategy, not technology. We act as independent advisors, focused on commercial models, internal processes, and long-term growth rather than a tech agenda.
Platform choice is the foundation. From there, our work spans strategy, platform selection, implementation, delivery, integration and adoption, but it’s always driven by one goal: building B2B eCommerce setups that reduce friction and support long-term growth. We challenge assumptions early, align internal teams, and stay involved with delivery partners to ensure decisions hold up in practice.
Whether you’re evaluating platform options, replatforming, fixing an underperforming setup, or looking for strategic guidance, Rixxo brings clarity and confidence to critical B2B eCommerce decisions.
To explore this in more detail, watch Chris Gee’s talk, How to Choose the Best B2B eCommerce Platform.
It sets out a structured approach to evaluating platforms, assessing integration needs, and choosing B2B eCommerce solutions that genuinely align with business objectives.
You can also download the supporting resources to help you understand the B2B platform landscape and avoid common mistakes early.
Chris is Co-Founder of Rixxo and Global Director of the B2B eCommerce Association. He’ll be attending Ecommerce Forum on 5 February, and will be available to discuss platform decisions, integration challenges, and next steps in person.
rixxo.com
