The use of AI equips brands with tools to optimise consumer engagement across multiple touchpoints, allowing them to understand, interpret and respond to competitive pressure in real-time. AI can also match in-store product performance to ecommerce performance and maximise marketing impact and return on ad spend.
Maximise ROI with adaptive AI and product data
Leveraging adaptive AI with product data is key to unlocking the full potential of ad campaigns (e.g. Google PMax). AI can intelligently transform product data into actionable insights, optimising advertising at the stock keeping unit (SKU) level to enhance visibility, profitability, and relevance. By continuously recalibrating campaigns in real-time, adaptive AI responds to product performance, market trends, and consumer behaviours, ensuring optimal ad spend allocation and maximising ROI.
AI solutions go beyond standard optimisation by providing granular SKU-level insights that enable high-potential SKUs to drive value while minimising budget waste on low-performing items. Additionally, retailers receive proactive strategic insights that allow them to make dynamic adjustments to campaigns based on evolving product performance, channel activity, and shifting market conditions.
This holistic approach empowers retailers to elevate their campaigns, drive efficiency, boost visibility, and achieve sustainable profitability while meeting evolving consumer demands. By effectively managing each SKU and adapting to real-time trends, retailers can maximise both growth and efficiency in a highly competitive retail environment.
Upp.ai analyses billions of data points daily, both internal data like inventory levels and profit margins and, unique to Upp.ai, external data such as market trends and competitor pricing. The Upp.ai platform integrates seamlessly with Google PMax and customises unique bid strategies tailored to specific business goals – revenue growth, profitability, or a balance of both.
To see how B&Q benefited from using Upp.ai as part of their paid media technology strategy, click HERE.
