CASE STUDY: Brands encouraged to prioritise the silent majority
Almost three-in-five (58%) UK consumers are ‘silently loyal’ to brands — regularly purchasing from them while never recommending them publicly. That’s according to the SAP Emarsys Customer Loyalty Index (CLI), which surveyed over 2,000 UK consumers, revealing that so called ‘silent loyalty’ has increased among UK consumers since 2022, from 56% to 58% in 2024. Unsurprisingly, it can be […]
Two thirds of SAP users worry about IT security flaws
More than two thirds (68.8%) of SAP users believe their organisations put insufficient focus on IT security during previous SAP implementations, while 53.4% indicated that it is ‘very common’ for SAP security flaws to be uncovered during the audit process. That’s according to the SAP Security Research Report by risk management consultancy, Turnkey Consulting, which […]
