In data we trust: Building customer confidence in a digital economy
By Richard Menear, CEO, Burning Tree In the modern, digital world, online shopping is becoming the norm within the retail market. Accelerated by the pandemic, the UK’s proportion of online retail sales soared to the highest on record, reaching 35.2% in January 2021. And with digitisation continuing to evolve the online shopping experience, it is unlikely that […]
In data we trust: Building customer confidence in a digital economy
Richard Menear, CEO, Burning Tree In the modern, digital world, online shopping is becoming the norm within the retail market. Accelerated by the pandemic, the UK’s proportion of online retail sales soared to the highest on record, reaching 35.2% in January 2021. And with digitisation continuing to evolve the online shopping experience, it is unlikely that we […]
How will Apple Mail privacy updates affect your email marketing?
By Fresh Relevance June 2021 has seen a series of new privacy updates from Apple, including the announcement of their Mail Privacy Protection initiative. These measures are designed to protect the privacy of the end-user. The changes will help users prevent senders from knowing when they open an email, and mask their IP address so […]
