10th July 2025
Hilton London Canary Wharf
5th February 2026
Hilton London Canary Wharf
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Five payment strategies to improve online conversion rates

Rob Crutchington of Encoded identifies how merchants can streamline transactions, improve customer satisfaction and increase online sales. The checkout experience is a key measure for merchants looking to improve their customer conversion rates. While a well-designed website and the right product mix are crucial, streamlining the checkout with successful transactions significantly increases sales. Here are […]