Building your brand through design & the impact of packaging design on e-commerce success
By James Palfrey-Smith, Commercial Manager at ASC Cartons In the e-commerce industry, where brands vie for attention in a digital space, packaging often serves as the first physical touchpoint between the brand and the customer. Thoughtful packaging design has the potential to influence customer perceptions, convey brand values, and foster loyalty. For e-commerce businesses, packaging is […]
EU introduces new rules designed to reduce, reuse and recycle packaging
The EU Parliament has adopted new measures to make packaging more sustainable and reduce packaging waste across member states. The regulation aims to tackle ‘constantly growing’ waste, ‘harmonise internal market rules’ and ‘boost the circular economy’. The rules, which have been provisionally agreed on with the Council, include packaging reduction targets (5% by 2030, 10% by 2035 […]
Lack of EPR preparedness in retail highlighted in new data
The vast majority of UK businesses view their packaging data collection capability as a ‘work in progress’, with m any retail businesses concerned about the financial implications. According to a survey by environmental compliance data specialist Ecoveritas, 86% of respondents are yet to establish their data collection processes fully, despite the strengthening of a statutory instrument (SI), […]
Carbon footprints set to become key focus of packaging sustainability, not recycling
With most public commitments to sustainable packaging at risk of going unfulfilled, 20% of organisations will shift their focus from recycling and eliminating plastics to reducing the carbon footprint of their packaging by 2026. According to Gartner, while the pivot in focus leaves organisations with unmet pledges vulnerable to greenwashing backlash, early movers that successfully […]
UK consumers set to stick to online stores post-lockdown
Lockdown has led to the UK becoming a nation of online shoppers – with millions planning to continue their digital spending spree despite restrictions being lifted. A study of 2,000 adults found 61 per cent shopped online more than usual during lockdown, with a staggering nine in 10 planning to shop as much online, if […]
