Nielsen: Only 26% of global marketers are confident in their audience data
With consumer buying habits very much a focus following the enormous change that COVID-19 has left on their behaviour, Nielsen has for the very first time conducted a global survey that includes insights incorporating EMEA (Europe, Middle East and Africa) marketers. Respondents surveyed came from manager-level and above, overseeing marketing budgets of US$1 million upwards, working […]
