Retailers ‘missing out’ on the growing gift card market
Most top retailers have gift cards available but according to new research from NAPCO, in conjunction with Blackhawk Network, there is still a huge opportunity for brands to capitalise on the gift card market. The research evaluated the state of key merchants’ gift card offerings, including TKMaxx, H&M and Apple, and has highlighted how retailers […]
Brands ‘must improve’ online experiences and embrace personalisation
While most top retailers have gift cards available there is still a huge opportunity for brands to capitalise on the gift card market. That’s according to research from NAPCO, in conjunction with Blackhawk Network, which evaluated the state of key merchants’ gift card offerings, including TKMaxx, H&M and Apple. The report highlights how retailers can reap the […]
