In data we trust: Building customer confidence in a digital economy
Richard Menear, CEO, Burning Tree In the modern, digital world, online shopping is becoming the norm within the retail market. Accelerated by the pandemic, the UK’s proportion of online retail sales soared to the highest on record, reaching 35.2% in January 2021. And with digitisation continuing to evolve the online shopping experience, it is unlikely that we […]
Brand success in 2022 ‘requires an understanding of mood, monotony and motivation’
Team Lewis has launched its latest trends guide in partnership with market research firm GWI, looking into how today’s multi-moment audience is evolving and the changes the pandemic has brought about in today’s marketing multiverse. Markets covered in the report include Australia, Belgium, France, Germany, Hong Kong, Italy, Malaysia, Netherlands, Portugal, Singapore, Spain, UK and […]
DOWNLOAD: 5-Stage Blueprint for High-Performance Affiliate Marketing
It may be too grand a statement to say that affiliate marketing has really come of age over the past year or two, but it certainly seems as though the strategic use of high-performance affiliate marketing models and innovation by publishers has taken a big step forward. To help inform advertisers and publishers about the […]
GUEST BLOG: How eCommerce marketers can crack the customer retention code
By Conor McGrath, Head of UK and Nordic Clients at parcelLab The changing nature of business means that few statistics stand the test of time. But one particular figure from over a decade ago by Frederick Reichheld of Bain & Company – originally published in the Harvard Business Review – continues to crop up when […]
‘Retailers failing to control online churn’
90% of retailers believe they are delivering a consistent digital experience – but over a third of customers drop off sites, and 60% of organisations don’t measure customer churn. That’s according to research from Eggplant, which it says reveals the pressures facing online digital teams leading up to the busy retail season. With 500 retailers […]
