UK social media ad spend up 51.1% in Q3
UK ad spend on Facebook and Instagram grew 51.1% year-over-year during the third quarter of 2021, fuelled by a 32% growth between Q2 and Q3. According to Emplifi’s State of Social Media and CX report as ad spend increased, advertising costs also continued to climb with Cost-Per-Clicks (CPCs) reaching their highest level since late 2020. Meanwhile, advertisers’ […]
Ad spend on Instagram Stories soars nearly 70%
Spend on Instagram Stories has grown by almost 70%, and now commands almost 10% of brands’ overall Facebook ad spend, while Facebook Stories only make up 0.3% of spend on the platform. That’s according to a report on Instagram and Facebook Trends for Q3 2019 released by SocialBakers, which says the Ecommerce category continues to […]
