UK social media ad spend up 51.1% in Q3
UK ad spend on Facebook and Instagram grew 51.1% year-over-year during the third quarter of 2021, fuelled by a 32% growth between Q2 and Q3. According to Emplifi’s State of Social Media and CX report as ad spend increased, advertising costs also continued to climb with Cost-Per-Clicks (CPCs) reaching their highest level since late 2020. Meanwhile, advertisers’ […]
Ad spend on Instagram Stories soars nearly 70%
Spend on Instagram Stories has grown by almost 70%, and now commands almost 10% of brands’ overall Facebook ad spend, while Facebook Stories only make up 0.3% of spend on the platform. That’s according to a report on Instagram and Facebook Trends for Q3 2019 released by SocialBakers, which says the Ecommerce category continues to […]
Facebook Pay rollout begins
Social media giant Facebook has begun the rollout of Facebook Pay, which its says will provide people with a convenient, secure and consistent payment experience across Facebook, Messenger, Instagram and WhatsApp. While people already use payments across Facebook’s apps to shop, donate to causes and send money to each other, the company says Facebook Pay […]
