How do businesses balance digital trust with the level of customer experience that consumers have come to expect? A case study on Brooks Running
As the retail landscape has evolved and ecosystems become increasingly digital, Brooks business expanded its revenue channels and adopted ecommerce. Of course, alongside rapid growth came a rising threat of fraud, specifically, fraudulent websites stealing credit card information from unsuspecting customers and using the Brooks website as part of a drop-shipping scheme. The chargebacks that […]
