Businesses back away from TikTok ad spend
A benchmarking report from Productsup has identified the top four business priorities for creating strong customer experiences in 2023. The report is based on a survey of 755 senior decision-makers from 16 countries – either personally responsible for or reporting to those responsible for – managing product information at their organization. Productsup’s latest study reveals where businesses […]
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By Summit According to finder.com, there was a 21% increase in time spent on social media last year, with Facebook & Instagram expected to overtake Google’s share of UK digital ad spending. To find out more about this trend, Summit recently conducted a Voice of the Customer survey looking at consumers and their social media […]
eCommerce pushing social media ad spend higher in Q3
Social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads despite the ongoing impact of COVID-19. That’s according to a new Social Media Trends report rom Social Breakers This signals a healthy trust among marketers in the effectiveness of digital channels. Compared to Q2, worldwide social media […]
